Big C at Landmark!

Big C at Landmark!
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Overcome the fear of the Big C at Landmark!

Landmark hosts reading session of the book ‘Maximo and the Big C’

Landmark will host a reading session of the book ‘Maximo and the Big C’ by Ms. Viji Venkatesh, well known cancer advocate who heads The Max Foundation in India. The reading session will take place on Sunday, 6th October 2013 from 6.30 p.m. onwards at Landmark store, Chennai Citi Centre. The session will be followed up with an informal group discussion at the venue.

Copies of the books will be distributed to all children who attend at no cost at all. Maximo and the Big C is a story of hope and courage that illustrates a child’s inner power to overcome the fear of a cancer diagnosis and provides an uplifting tool to engage children in expressing their feelings. This book is the symbol and tool of the 2013 Maximize Life Global Cancer Awareness Campaign, organized by The MAX Foundation in partnership with local Cancer Organisations.

This campaign, aims at reaching 15,000 children in 30 countries, each one receiving their individual copy of the book. In India, The Max Foundation is partnering with The Friends of Max, a patient support group consisting mainly of people and families impacted directly/indirectly by a diagnosis of Cancer. The Maximo and The Big C is the product of love by a group of individuals who have dedicated themselves to serving our global community.

The Max Foundation, partnering with Being Human: The Salman Khan Foundation, hopes to be able to bring this story to the little patients in oncology wards all over the country through a reading Session and follow it up with an informal group discussion at Landmark store, Chennai Citi Centre on Sunday, 6th October 2013 at 6.30pm.

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