Fastrack Re-launches its largest store in Anna Nagar, Chennai f
22nd May 2018, Chennai: Fastrack, India’s go-to youth brand, re-launched its store at Anna Nagar today, and opened the doors to a plethora of accessories for fashion enthusiasts. Spread across an area of 1000 sq ft, this is the brand’s largest store in India in terms of revenue. The store was inaugurated by Mr. S Ravi Kant, CEO - Watches & Accessories, Titan Company Limited.
Fastrack changed the positioning of watches amongst the youth from being a “regular time piece” to “a must have fashion accessory”. The edgy communication and quirky designs at exciting prices clicked with the youth instantly. This led the brand to be recognized as the Most Trusted Brand in the Fashion category by Brand Trust Report, 2018 (by TRA Research), two years in a row.
Like all other Fastrack stores in the country, the Anna Nagar store is located in the youth hub of the city, making it a perfect shopping destination for the youth. The store has been redesigned with a fresh look.
To further delight our discerning customers, we have launched this Exclusive Collection available only at Fastrack Stores. These watches are available in all 170 Fastrack stores only. The store will also display their bestselling collections like Loopholes, All-nighters, Reflex, Deadpool, Varsity, and many more. Apart from watches, it will have other categories under Fastrack – sunglasses, bags, belts and wallets to complete the look.
Speaking on the occasion, Mr. S Ravi Kant, CEO - Watches & Accessories, Titan Company Limited, said, “This is Fastrack’s largest store in India in terms of revenue. The store has been designed in a new retail format, keeping in mind the changing taste of dynamic and ever-evolving youth. We are launching a new exclusive store collection today which has been designed looking at the trend of bold & big designs. With the help of analytics and data science, we identified the bestsellers of our youth consumers to incorporate Key design elements in this new collection. Based on this input our designers have created these fashionable watches by enhancing the look with a metallic sheen in addition to functional parameters like day, date and much more.
Going forward, the brand plans to add more store exclusive watches to offer our customers who visit Fastrack stores, a differentiated experience.”