Freedom Healthy Cooking Oil Range launches Freedom Double Filtered Groundnut Oil
Hyderabad: 27th March, 2019: Freedom Healthy Cooking Oil Range has added a new product Freedom Groundnut Oil to enhance the offerings to the customers. The addition of groundnut oil to the Freedom Healthy Cooking Oil Range provides the consumers the Freedom to eat, Freedom to enjoy, with a range of healthy cooking oils like Freedom Refined Sunflower Oil, Rice Bran Oil, Mustard Oil, Gingerly Oil and Groundnut Oil.
Freedom Healthy Cooking Oil Range believes in offering cooking oils which are high on nutrition & offer health benefits without compromising on the taste and aroma of the traditional Indian cuisines. People in Andhra Pradesh & Telangana have a preference of groundnut oil, especially for the pickles and other traditional dishes.
Speaking about the Launch of Freedom Double Filtered Groundnut Oil, Mr. P. Chandra Shekhara Reddy, Vice President - Sales & Marketing, Freedom Healthy Cooking Oil Range, said, “We are pleased to launch Freedom Double Filtered Groundnut Oil which adds more variants to the portfolio and ensures the customers can get the same trusted brand for the oil of their choice. Our focus lies in providing quality products to our consumers and offer specific variants of oils for their varied culinary preferences. Groundnut Oil was the most preferred oil in Andhra Pradesh a few decades ago primarily due to the unique aroma and flavour of the oil. We have observed that the demand for groundnut oil increases 4 times during the pickle season. Of late, customers are preferring use of multiple oil for their culinary choices and also nutritional benefits. We are confident that with the addition of Freedom Groundnut oil our customers will get the right to choose the taste of the dishes they wish to eat without looking beyond the brand 'Freedom' and be empowered with Freedom to Eat, Freedom to Choose and Freedom to enjoy