Honda inaugurates its landmark 200th BEST DEAL outlet
* Double expansion- Best Deal doubles from 100 to 200 outlets in less than 2 years
* Double the cities- Best Deal network expand from 70 to 153 cities
* Double the sales- Customer base increases from 45,000 to 1Lac cumulatively
Chennai, March 27, 2018- Honda Motorcycle & Scooter India Pvt. Ltd. today inaugurated its milestone 200th‘Best Deal’ at Gagan Wings Honda in Pune, Maharashtra. Honda 2Wheelers India pioneered the concept of certified pre-owned outlets – ‘Best Deal’. This is industry’s first organized retail set-up exclusively for pre-owned two-wheelers.
Seeing the future market potential, Honda doubled the Best Deal outlet count to 200 in less than 2 years (2016-2018). Honda strategically supported this network expansion by taking the Best Deal concept to new geographies, with focus on tier-2 cities. In just 2 years, Honda’s pre-owned business has doubled from 75 cities to 153 cities, covering 22 states across India.
This expansion has resulted in a sharp sales upturn. Led by demand, Best Deal cumulative sales have doubled from 45000 to 1 Lac customers in this period.
Speaking on the inauguration of 200th Best Deal,Mr. Yadvinder Singh Guleria, Senior Vice President - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said, “As the pioneer in organized pre-owned two-wheeler business, we understand Indian customer’s evolving needs. When it comes to the fragmented & unstructured pre-owned two-wheeler market, Honda has changed the rules of the game. Best Deals offer additional value of high quality, reliable pre-owned two-wheelers, with 6 months warranty and an affordable price backed by trust of Honda.”