L?Or?al Paris Announces Nikolaj Coster-Waldau as the New Global
Star of the highly-popular TV series Game of Thrones, Nikolaj Coster-Waldau lives as a hero in the global imagination. While the world has watched his character ‘Jaime Lannister’ transform from once divisive, into an admirable figure, less widely known is how he’s channelling his fame to campaign for gender equality and climate action. With more than 40 films to his name, the Danish-born actor is a hero on-screen and a hero at heart.
Men Expert is thrilled to welcome Nikolaj Coster-Waldau to the L’Oréal Paris family. Not only do his phenomenal acting performances inspire us, his hands-on campaigning fits with Men Expert’s mission to have a positive impact, driving awareness of causes through the everyday act of men’s grooming.
“I’m absolutely on-board with Men Expert’s ethos of being the best man you can be, at any age. Their goal to have a positive influence on men’s daily lives, through grooming expertise, philanthropy and everything they support as a brand, speaks to me and the projects I take on personally. It’s a great honor, and challenge, to stand for men to keep aiming for their best, through the years.” - Nikolaj Coster-Waldau