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L V Prasad Eye Institute partners with WWF to conserve Nature

December 09,2014  

L V Prasad Eye Institute partners with WWF to conserve Nature
WWF-India will work with schools in Hyderabad, Delhi and Kolkata to help students document campus biodiversity through the Mobile App.

L V Prasad Eye Institute partners with World Wide Fund for Nature-India (WWF)

Launches Mobile Apps for Climate Change – A School Citizen Science Programme

Hyderabad, December 9, 2014: The project “Mobile Apps 4 Climate Change: A Citizen Science Programme for Schools in Metros” proposed by Dr V Shubhalaxmi, Founder and Director at Ladybird Consulting LLP, is the sole winner from India of the ‘Alumni Innovation Engagement Fund’ annually announced by the United States Department of International Alumni Exchange.

The project involves development of 3 three mobile apps on urban birds, butterflies and trees of four metros: Mumbai, New Delhi, Kolkata and Hyderabad that will bring urban biodiversity information on the fingertips of the users.

WWF-India will work with schools in Hyderabad, Delhi and Kolkata to help students document campus biodiversity through the Mobile App developed by Ladybird Environmental Consulting (LEC). WWF-India has been involved in students based initiatives in India since 1976 and has created a cadre of young environmentalist that is close to over 200,000 strong. Mr P K Sharma, PCCF (WL) and Chief Wildlife Warden, Telangana Forest Department, was the Chief Guest at the launch event to the project at L V Prasad Eye Institute today.

Mr Anil Kumar V Epur, Chairman, WWF-India in his opening remarks said, “For today’s technology savvy students, this mobile app will help generate curiosity about biodiversity and encourage students to get involved in documenting biodiversity as a student scientist.”

Dr Ashutosh Richhariya, Associate Director and Head - Institute of Translational Research, Engineering and Advancement of Technology and Faculty - Srujana (LVPEI-MITRA Center of Innovation), L V Prasad Eye Institute (LVPEI) in his welcome address said, “The Srujana Innovation Centre at LVPEI works as a hub for the development of new practices, tools and capabilities. It will share the requisite technical as well as domain knowledge with participants to help them in the value enhancement of the cost effective products or technologies for use at the consumer end.”

The Ladybird Environmental Consulting, LLP an environmental social enterprise interfaces between corporate businesses and NGOs in the domain of Sustainability and Corporate Social Responsibility (CSR). Dr V Shubhalaxmi, Founder and Director at Ladybird Consulting LLP, said “My team won 25000 USD grant support for a project that involves development of 3 three mobile apps on urban birds, butterflies and trees of four metros; Mumbai, New Delhi, Kolkatta and Hyderabad. These apps include information about 50 common species that are mostly found in these metros, and will be freely available on Android platform.”

Besides, the development of mobile apps, the project includes a School Citizen Science Programme titled ‘Urban iNaturewatch Challenge’ wherein 40 city schools would take up local biodiversity studies as part of their project work. These apps will be helpful in identifying local trees, birds and butterflies which the students need to report back to the project. The project is expected to develop 3000 student citizen scientists across the cities.

For more information, log on to www.inaturewatch.com