AssetPlus Raises ₹175 Crores to Build the Future of Assisted Wealth Management in India, led by Nexus Venture Partners.
AssetPlus, one of India’s largest fully digital-assisted wealth management platforms, has raised ₹175 crores in a funding round led by Nexus Venture Partners. The round marks a significant step in the company’s mission to build a sustainable, distributor-led wealth management infrastructure in India.
AssetPlus has also been backed by investors such as Eight Roads Ventures and Rainmatter by Zerodha. While not part of the current round, Bhupinder Singh has also been one of the company's early investors.
Founded on the belief that wealth creation cannot be reduced to transactions or tools alone, AssetPlus is building a holistic, assisted wealth management ecosystem where technology amplifies human advice rather than replacing it. The company is focused on enabling trusted, certified distributors to serve Indian households better, consistently, and at scale.
“Our goal has never been to build just another distribution platform,” said Vishranth Suresh, Co-founder and CEO of AssetPlus. “We are building wealth management infrastructure that combines human advice with technology-led scale. This capital allows us to accelerate that vision alongside investors who believe in strengthening India’s wealth ecosystem for the long term.”
The fresh capital will be used to deepen AssetPlus’ technology stack, expand product offerings, and strengthen initiatives that support holistic wealth management. While mutual funds remain central to the platform, AssetPlus has offerings that cover health and term plans, enabling distributors to deliver complete financial solutions through a single platform.
India’s investing landscape is undergoing a structural shift. Participation has widened, awareness has grown, and millions of first-time investors are entering the markets. At the same time, the limitations of a pure DIY approach are becoming more evident. Market volatility, emotional decision-making, fragmented financial products, and the absence of long-term planning have highlighted that access alone is not enough. Investors increasingly need guidance, context, and continuity.
AssetPlus believes the next phase of India’s wealth creation will be driven by assisted models where technology empowers distributors to deliver risk-adjusted, goal-oriented investing recommendations. Instead of pushing products, the platform supports life-stage-based financial decision-making, bringing together advice, compliance, operations, and multiple financial solutions into a single, seamless experience.
“At scale, wealth management depends on reliability and trust,” said Awanish Raj, Co-founder and CTO of AssetPlus. “We are building systems that remove friction for distributors so they can spend more time with clients. This funding allows us to invest in resilient, future-ready technology while continuing to move fast with discipline.”
At the core of this model are Mutual Fund Distributors. AssetPlus positions MFDs not as intermediaries, but as long-term wealth partners for Indian families. The platform enables distributors to manage clients end-to-end while removing operational and compliance friction in the background, allowing them to focus on building trust, understanding client needs, and guiding better financial decisions over time.
“What stood out to us was AssetPlus’ clarity of vision and execution,” said Anand Datta, Partner, Nexus Venture Partners. “They are building long-term infrastructure for assisted wealth management, which is critical to India’s financial future. Their integrated approach across technology, products, and capability building positions them to create lasting impact.”
Since its inception in 2016, AssetPlus has remained focused on building digital infrastructure that makes assisted wealth management scalable, compliant, and sustainable. Today, the platform works with more than 18,000 Mutual Fund Distributors across India. Together, they manage over ₹7,250Cr in assets under management (AUM), run a monthly SIP book exceeding ₹125 crores, and serve more than 1.5 lakh investing customers. These metrics reflect a clear shift toward advised investing supported by strong systems, rather than fragmented, transactional distribution.
Commenting on the long-term partnership, Shweta Bhatia, Senior Partner at Eight Roads Ventures, said, “Financialization of savings in India is at an inflection point, entering its next leg of penetration, and Mutual Fund Distributors are critical to driving this shift. AssetPlus has built a compelling integrated platform that has earned deep trust among MFDs, enabling them to onboard clients faster and support investors with goal-centric, long-term investing at scale. Our decision to invest again reflects our conviction in the assisted wealth management model and in AssetPlus’ potential to become core infrastructure for India’s wealth ecosystem.”
Technology remains a key differentiator for AssetPlus. The company is focused on building systems that simplify distributor operations, strengthen regulatory compliance, and improve advisory outcomes without adding friction. It is also exploring AI-led enhancements across workflows, risk assessment, and client engagement.
Speaking on the fundraise, Nithin Kamath, Co-founder, Rainmatter by Zerodha, said, “As India adds more new investors, we also need to find ways to help them do better with decisions when it comes to investing. That comes from awareness, education, and guidance. The AssetPlus team has always focused on enabling Mutual Fund Distributors (MFDs) the right way. They think for the long term, and that is what our ecosystem also needs. It is also clear that they are also thinking of more ways to do right by the investors. Which is why we were one of the early investors in AssetPlus, and through Rainmatter, we've supported them through the past few years, and are excited to back them again.”
Capability building is another pillar of AssetPlus’ long-term strategy. Through AssetPlus Academy, the company is working to professionalize distributor education by combining certification support, regulatory understanding, and real-world advisory skills. As part of this effort, AssetPlus has onboarded Sunil Subramaniam, former Managing Director of Sundaram Mutual Funds, as Strategic Advisor, to help shape how distributors are prepared for an increasingly complex and regulated future.
Looking ahead, AssetPlus remains committed to its long-term vision of serving 100 million Indian households. By empowering a new generation of distributors through technology, training, and a truly holistic wealth management ecosystem, the company aims to play a meaningful role in India’s next phase of financial inclusion and household wealth creation.
