CITROËN INDIA INTRODUCES VALUE-LED AIRCROSS COMFORT EDITION, RESPONDING TO EVOLVING CUSTOMER DEMAND

Citroën India has launched the limited run Aircross Comfort Edition, further strengthening the brand’s commitment to advanced comfort, practicality, and accessible innovation tailored to the evolving needs of Indian customers. Driven by strong customer demand for enhanced features and premium in-cabin experiences at value-for-money price points, the Aircross Comfort Edition introduced as a part of Citroën’s 108th year celebration month, reinforces the brand’s long-standing legacy of comfort-led innovation. The Comfort Edition is a transformation, offering a host of exclusive value-added interior enhancements, enhanced technology, and standout styling that redefine what Indian customers can expect from their everyday drive.

In a segment-first move, premium leatherette interiors are now standard across all trims of the Comfort Edition variants of the Aircross—democratizing premium comfort features for a wider set of customers. Developed in response to growing customer preference for feature-rich offerings at accessible price points, the Aircross Comfort Edition delivers more value without compromise offering: more comfort, more features, and more style delivered with the signature Citroën touch.

Kumar Priyesh, Business Head & Director – Automotive Brands, Stellantis India, commented: “At Citroën, comfort is at the heart of our product philosophy. We have been closely listening to our customers, who are increasingly seeking more features, enhanced comfort, and a premium in-cabin experience at value-driven price points. The Aircross Comfort Edition is a direct response to this evolving demand. As we celebrate Citroën’s 108th year globally, this edition reflects our legacy of comfort-led innovation, now tailored for Indian customers. It enhances the ownership experience with practical, thoughtful upgrades that make a real difference to daily journeys, while reinforcing our commitment to delivering superior comfort, greater value, and accessible innovation.”

Product Highlights & Enhancements

The Citroën Aircross Comfort Edition elevates ownership through a suite of premium Interiors and thoughtful upgrades:

• Metropolitan Beige Leatherette Upholstery on all Comfort Edition trims

• Adjustable front and rear headrests for improved ergonomics even on the base trim

• Refined interior treatments with black grained and soft-touch finishes, complemented by silver accents (variant dependent)

Smart Customised Comfort Packs

Aircross Comfort Edition introduces a structured accessory pack approach for greater flexibility, personalization, and value optimization—allowing customers to choose feature upgrades based on their needs and budgets.

• YOU Pack: Core comfort upgrades such as soft touch IP, fog lamp, 10” Infotainment with wireless Apple Car Play and Android Auto, Reverse Camera with guidelines, Door Cladding with chrome insert, Full Wheel covers and other styling elements at INR 36,600/-.

• PLUS, Pack: Adds convenience features like a reverse camera with guidelines, wireless charger, Door Cladding with Chrome insert and additional styling enhancements at INR 8,460/-.

• MAX Pack: Offers premium JBL Speakers with amplifier and advanced Front, Cabin & Rear Dashcam with predictive safety functionality with audio alerts for Front Collision, Lane Change, Pedestrian Collision as well as Vehicle Ahead Starts and Vehicle Distance at INR 40,000/-.

The limited-edition Citroën Aircross Comfort Edition is available at a starting price of INR 9.09 Lakh (ex-showroom). Bookings are now open at all Citroën dealerships across India and through the brand’s official digital platforms.