Croma announces Diwali Sale with a promise of 100
Croma announces Diwali Sale with a promise of 100% cashback for 500 customers
Celebration begins @ Croma as the brand offers a series of deals across categories in retail stores and website
Highlights
Croma has seen a boost in demand for smartphones, premium & gaming laptops, audio accessories despite shortages in the market
Customers are upgrading to Smart TVs for entertainment and content consumption through OTT platforms
Croma has advanced its Diwali sale to enable customers to shop in a safe and comfortable environment before the festive rush
Croma is extending 100% cashback up to INR 15,000 for 500 customers at the Croma stores
croma.com is offering an uncapped 5% instant cashback on TVs, home appliances & audio products in addition to festive offers
Additional 10% instant cashback on credit/debit cards are also being offered by leading banking partners at stores and on croma.com
Chennai, October 29, 2021: With work from home trends continuing in 2021, this festive season Croma expects an increase in demand for ‘smart’ devices among consumers. There is a pent up demand in gadgets and home appliances as consumers are looking to add greater convenience and productivity to their homes. Croma aims to provide consumers with a safe and comfortable shopping environment. To avoid the traditional rush on the festive days, it is all set to kick-start its Diwali sale in advance, from October 29th this year.
The Croma Diwali sale is offering a 100% cashback to 500 lucky customers at its retail stores, upto INR 15,000. As an additional benefit, Croma is also offering an additional 10% instant cashback on debit and credit cards with select banking partners. Croma is further offering an additional 5% instant cashback on TVs, home appliances & audio products on www.croma.com
Alongside, smartphones, TVs have been a consistent bestseller during the festive season for over a decade, underscoring the rapid technology advances in both these categories that have led to continuous demand as consumers look to take advantage of new technologies like LED screens and better software integration to watch web-based content. To cater to this demand, Croma has also launched the Croma Fire TV which allows you to search across platforms using voice.
Laptops have been steady performers as a best-selling category since 2011, but the pandemic and increased demand for better WFH and Learn from Home solutions are expected to lead to a resurgence in laptop sales in 2021. Adding to this, with people largely seeking for entertainment options at home, gaming consoles are also finding a sweet spot with customers
Similarly, convenience-driven appliances like washing machines are reporting strong growth. We have also seen growth in consumers adopting the latest 5G smartphones. While the demand-supply mismatch globally continues to affect availability, consumers have enough options to choose from across categories and price range at Croma.
Commenting on this, Avijit Mitra – MD & CEO, Croma Infiniti-Retail Ltd. said, “In the last 18 months, our homes have become the focus for our lifestyles. As a result, we see strong demand from consumers wanting to celebrate their living spaces and upgrade them with smarter entertainment gadgets and intelligent home appliances that drive convenience and productivity in the household. Diwali shopping is usually planned way in advance, but the actual shopping is clustered in a short period leading to unnecessary rush. To facilitate a safe and comfortable environment for all our customers we have decided to advance the Diwali offers & promotions this year starting 29th October.”
‘CROMA’ – THE SMART SHOPPING EXPERIENCE
The Best Selection: ‘Croma’ offer consumers a wide range of products across more than 16,000 products of consumer electronics and durables and the Information technology products.
The Right Advice: At ‘Croma’, we help you buy! The burgeoning advancement in the consumer durables category presents a unique challenge for marketers and customers – ‘extensive choice’. In an effort to help consumers make informed decisions, ‘Croma’ has trained professionals who have undergone extensive training and have in-depth knowledge of the products and brands available at the store. This therefore enables them to do a quick feature benefit analysis and suggest the right product to the customer.
Lifetime Assurance: Buy stress-free comfortably knowing that we will ensure that your purchase is well looked after throughout its lifetime
About Infiniti Retail Limited:
Launched in 2006, Croma was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, Croma has almost become synonymous for all electronics needs, with its tech-savvy staff, product range, online presence and the will to help customers.
Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its customers a world-class ambience to shop both in-store and online at www.croma.com and also allows for a seamless ‘Omni-channel’ shopping experience that lets a customer enjoy the best of both the online & the offline worlds. With over 16,000 products across 350 brands with 200+ stores across 60+ major cities of India, Croma ensures that for each customer, a Brighter Tomorrow begins Today! From the newlywed couple setting up their house to the son reducing his mother’s burden with a washing machine; from the daughter gifting her parents a new LED TV to the newly promoted manager buying an inverter air-conditioner to make the summer bearable, Croma ensures that customers always get ‘More for their money’!
With this intent to delight customers all along, Croma launched its own label products in 2008. Brand Croma stands for – Life, More Beautiful; the promise is based not just on the beauty in the way they look but also the value they offer to a customer’s life. The range is a perfect fit, for those who desire a completely feature-packed and quality product.
Croma is a brand of Infiniti Retail Ltd., which is a wholly owned subsidiary of Tata Sons, the holding company of the Tata Group.
