Indian Silk House Agencies Crosses 69-Store Mark with Kanpur Launch; UP Becomes 5-Store Cluster as Brand Eyes 100 Stores by FY27
India’s foremost ‘Only Sarees’ brand, has crossed the 69 store mark with the opening of its newest outlet at Z Square Mall, Kanpur its fifth in Uttar Pradesh in twelve months. The launch comes on the back of a sustained 55% YoY growth trajectory and a current expansion pace of one store every ten days, as the brand moves toward 100 stores by FY27 and 500 stores by 2030. With Kanpur, ISHA strengthens its position as the only national, organised player building scale in India’s ₹80,000 crore saree market a category that remains 95% unorganised and is widely viewed as the last large ethnic-wear segment yet to formalise.
Strategically, Kanpur places ISHA in the geographic heartland of India’s most coveted weave the Banarasi which today accounts for the single largest share of the brand’s SKU base. The store carries the brand’s full Banarasi and Katan Banarasi edit alongside Kantha, Baluchari, Matka and Tussar from Bengal; Kanjivaram, Kanchipuram and Arni from the South; and Ikkat, Bandhej, Paithani, Gadwal and Uppada from other clusters drawing from a 15,000+ artisan network across 60+ weaving clusters. Spread across 675 sq ft, the store carries over 42 designs from ₹1800 entry-level cottons to bridal Banarasis at the top of the range.
Uttar Pradesh is one of India’s deepest occasion-wear and wedding-led consumption markets, anchored by strong bridal and festive demand. Kanpur, as UP’s industrial and retail capital, has emerged as a key Tier II spending hub making it a logical anchor for ISHA’s next phase of UP expansion.
Speaking on the launch, Mr. Darshan Dudhoria, CEO, Indian Silk House Agencies, said, “Kanpur is our fifth UP store in twelve months and arguably our most strategic. Uttar Pradesh is the home of the Banarasi weave, the largest single category in our portfolio, and yet remains one of India’s most under-served organised saree markets. We are not opening here to participate, we are opening here to lead. At our current pace of one store every ten days, we expect to cross 100 stores by FY27 and 500 by 2030 with UP as one of our top three growth states.”
“Our vision is Sarees of India, by India, for India. We are building the country’s first scaled, organised ‘Only Sarees’ retail network: 69 stores today, 100 by FY27, 500 by 2030. Every store we open directly sustains the 15,000+ artisan families in our supplier network. At a time when Indian retail is being defined by global fast fashion, we are betting with capital and conviction that the saree remains India’s defining garment, and that there is room for one national brand to lead the category.”
