Metro Brands Limited Brings Global Headwear Brand New Era to India with First Flagship in Lucknow

– Metro Brands Limited, India’s leading retailer, has unveiled New Era’s first standalone store in the country at Phoenix Palassio, Lucknow. Situated on the mall’s first floor, this flagship launch marks a new chapter for cap culture in the country, transforming headwear from a sporting essential into a bold, fashion-forward statement of individuality and style.

Spanning an elegant 406 sq. ft., the store is designed as a destination where global sports heritage caps meet contemporary urban style. Customers can explore authentic headwear from Major League Baseball (MLB), NBA, and NFL, alongside exclusive lines for women and children, ensuring the store resonates with sports fans, fashion enthusiasts, and trendsetters alike.

A highlight of the Lucknow flagship is its state-of-the-art customization lab with embroidery machine, allowing customers to personalize and customize their caps. This transforms each piece into a unique expression of style and individuality, elevating the store beyond retail into a platform for creativity, self-expression, and cultural storytelling.

“New Era’s first store in India is a milestone for headwear in the country,” said Alisha Malik, President, Metro Brands Limited. “Our vision is to build a nationwide footprint that mirrors the scale and potential of each local market — making authentic global headwear more accessible than ever.”

The store features New Era’s signature styles, including 59FIFTY, 9FIFTY, 39THIRTY, 9FORTY, and 9TWENTY, blending craftsmanship, innovation, and iconic design. Visitors can now experience the full spectrum of New Era’s premium offerings in-store, while also continuing the journey online at neweracap.in