Premam Silks by Swarnamugi Raghupathy Announces Grand Launch in Chennai
Celebrating the timeless elegance of Indian textiles and the spirit of modern femininity, Premam Silks, the newest venture by entrepreneur Swarnamugi Raghupathy, is set to make its grand debut in Chennai on April 2nd and 3rd at Folly Amethyst.
Premam Silks is a heartfelt ode to the grace, strength, and beauty of every woman. Thoughtfully curated, the debut collection brings together tradition and innovation, offering pieces that inspire women to embrace their most powerful and radiant selves.
The launch collection features an exquisite range of handpicked sarees and ensembles, including exclusive Banaras and Kanchivaram silks presented in contemporary concepts and designs. The brand also introduces unique fusion creations such as Bandhini Paithanis, Banaras silks woven with delicate organza borders, distinctive Paithani weave lehengas, and elegant Banaras salwar suits.
Speaking about the launch, founder Swarnamugi Raghupathy shares, “Premam Silks is not just a brand, it is an emotion. It is about celebrating the goddess within every woman — through weaves that carry heritage, craftsmanship, and soul. Each piece is designed to make you feel beautiful, confident, and deeply connected to your roots.”
Set in the charming and artistic space of Folly Amethyst, the two-day launch event promises an immersive experience for saree lovers, connoisseurs, and patrons of handcrafted luxury.
Guests are invited to explore the collection, interact with the founder, and experience the essence of
Premam Silks — where tradition meets modern elegance.
Event Details
Venue: Folly Amethyst, Chennai
Dates: April 2nd Thursday & 3rd Friday, 2026
Time: 11:00AM to 8:00PM
Website: https://premamsilks.com/
