Rasna onboards Chhota Bheem as its new brand Ambassador this summer
Rasna onboards Chhota Bheem as its new brand Ambassador this summer
Rasna to launch new packaging through ads on multiple channels
National, April 20, 2022: After Hrithik Roshan, Karisma Kapoor, Akshay Kumar, Rohit Sharma, Paresh Raval, Anupam Kher, Kapil Dev, Virendra Sehwag, Genelia D’Souza, Saina Nehwal, Kareena Kapoor and many more; Rasna now ties up with the kids' beloved icon Chhota Bheem.
Rasna, the leader in the soft drink segment and the original Make in India brand has tied up with the original Made in India cartoon, Chhota Bheem! The character is the most loved cartoon in India that boasts of a strong fan base of millions of children.
Rasna packs will have Chhota Bheem in various avatar, Viz, Chhota Bheem playing guitar, serving Rasna, going to school, etc. Many of these avatars have been specially created for Rasna. Not only that, Rasna has launched a TVC with Chhota Bheem over multiple channels, where he interacts with Rasna girl. The TVCs end with the iconic line 'I Love you Rasna’ with the Rasna girl. TVC LINK
In line with the latest trends of gaming, Rasna is also simultaneously launching Rasnagamers.com. This is a unique quiz game that can be played by scanning the QR code available on the back of the 10 glass pack. Rasna being a responsible company has not only added fun questions but intelligent questions as well that would be informative as well as entertaining for the kids. The game is innovative and has been developed with 3-D characters so that kids can directly interact with Chhota Bheem and play the quiz. The winners of the game will stand a chance to win tablets along with Rasna candy mould packs.
Rasna products are known to be healthy and fruity containing fruit extracts, 11 vitamins, minerals, and glucose. They are available in multiple flavours like - Nagpur Orange, Alphonso Mango, American Pineapple, Shahi Gulab, Kool Khus, Kesar Elaichi, Masala Nimbu, Shikanji Limbu Pani, Litchi, and Kala Khatta.
Commenting on the launch, Mr. Piruz Khambatta, Chairman, Rasna Group, stated, “We are proud to be associated with the Make in India icon, Chhota Bheem. There is a natural synergy between our brand, Rasna and Chhota Bheem. We both are brands for the masses, especially children. We are also delighted that Rasnagamers.com is being launched with Chhota Bheem as the brand ambassador. Through this move, we are aiming at offering a unique platform to the kids where they would have rejuvenation along with learning. “
About Rasna Pvt Ltd.:
Rasna is India’s most reputed FMCG business house and No.1 family-owned brand, selling in more than 60 countries. They have 12 manufacturing plants and are ISO-22000-2005, HACCP, HALAL, FSSAI certified. They have a strong distribution network with 26 depots, 200 Super stockiests, 5000 stockiests, 900 sales force covering 1.6 million outlets across India. Rasna has strong marketing network across the breadth and length of India and abroad. Rasna has got various awards such as prestigious Superior Taste Award 2008 instituted by The International Taste and Quality Institute, Belgium Cannes Lions London, Monde Selection Award, Master Brand The World Brand Congress Award and ITQI superior taste and quality award. Rasna has been an innovative company be it product launch, marketing or distribution and has an unbeatable 100% recall and almost 85% market share which makes it a role model company.
