Sportz Village Xp and Boost develop a Digital Talent Identification program to nurture young cricket talent
Sportz Village Xp and Boost develop a Digital Talent Identification program to nurture young cricket talent
Hyderabad, October 2021 – Sportz Village Xp India’s premier sports management company partnered with Boost to develop a digital platform for aspiring cricketers. The Digital Talent Identification Program ‘Boostcamp’ was conducted across 30 cities of Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and Kerala and had over 80,000 children participated from 344 schools and academies.
Sportz Village Xp developed and executed a unique Digital Talent Identification program to take Boostcamp to young kids across key markets in south India through Phygital (Digital + Physical) medium. The all-new Boostcamp Selections 2021 created a unique opportunity for talented cricket enthusiasts in the Under-11 and Under-14 age categories to showcase their cricketing skills and get an opportunity to be evaluated by experts online.
Due to the ongoing pandemic, children have been confined indoors and missed out on physical activities and pursuing outdoor sports of their choice. To address this issue, Sportz Village Xp team conceptualised the online cricket skill and stamina test which was assessed by a panel of top cricketing coaches from across the country. Under this process, the participants had to pick a category of his/her preference, watch the reference videos and upload their own videos exhibiting their talent and stamina. The selected participants were given an exclusive opportunity to be trained and mentored through live, interactive and personalized sessions by expert cricket coaches. The 10-session training program was designed by Sportz Village panel of technical experts.
Talking about Boostcamp Mr. Parminder Gill, Chief Business Officer, Sportz Village Xp said, “After successful previous seasons of on-ground Boostcamp program in key Southern India markets, we took an exciting challenge to deliver Boostcamp in ongoing lockdown situation. We developed a hybrid Phygital model that takes the best of digital medium to engage kids physically. After a long hiatus, Boostcamp Digital Talent Identification Program provided an opportunity to young kids to pursue sports and showcase their cricketing skills. It was great to see lot of girls participate in the program. The success of the program reinforces the power of the Phygital model that enables brands to successfully engage with their audience through Experiential Sports Marketing.”
Program Statistic:
SCHOOLS/ACADEMIES- REGISTERED FOR BOOSTCAMP SELECTIONS 2021
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Description automatically generated with medium confidence
Key Statistic: State & category wise winner
State
U14
U11
Batting
Bowling
Batting
Bowling
AP/ Telangana
40
15
25
6
Karnataka
13
10
7
2
Kerala
5
1
0
1
Tamil Nadu
16
6
2
1
Grand Total
74
32
34
10
Ratio of selected participants
State
Videos Uploaded
Winners
Ratio
Andhra Pradesh/ Telangana
3965
86
46
Karnataka
1128
32
35
Kerala
125
7
18
Tamil Nadu
1109
24
46
State wise Participant Counts
Andhra Pradesh / Telangana
City
Registered Schools/Academy
Participant Registered
Participant Uploaded complete video
% Achieved
Vijayawada
12
368
337
91.58%
Rajamundry
9
245
235
95.92%
Visakhapatnam
22
617
554
89.79%
Anantpur
4
82
75
91.46%
Hyderabad
75
1480
1314
88.78%
Warangal
5
112
101
90.18%
Secunderabad
20
572
561
98.08%
Shamshabad
15
446
439
98.43%
Ibrahimpatnam
11
378
349
92.33%
173
4300
3965
92.21%
Karnataka
City
Registered Schools/Academy
Participant Registered
Participant Uploaded complete video
% Achieved
Hubli Dharwad
11
238
208
87.39%
Belgaum
8
103
73
70.87%
Mangalore
11
73
59
80.82%
Mysore
13
158
142
89.87%
Bengaluru
52
751
646
86.02%
95
1323
1128
85.26%
Kerala
City
Registered Schools/Academy
Participant Registered
Participant Uploaded complete video
% Achieved
Calicut/Kozhikode
15
29
14
48.28%
Trivandrum
6
14
11
78.57%
Cochin
12
102
100
98.04%
33
145
125
86.21%
Tamilnadu
City
Registered Schools/Academy
Participant Registered
Participant Uploaded complete video
% Achieved
Trichy
10
120
101
84.17%
Chennai
52
607
480
79.08%
Kanchipuram
18
107
97
90.65%
Tiruvannamalai
6
45
33
73.33%
Dharmapuri
14
143
116
81.12%
Madurai
15
103
55
53.40%
Kovilpatti
12
108
106
98.15%
Coimbatore
27
165
121
73.33%
154
1398
1109
79.33%
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