Sportz Village Xp and Boost develop a Digital Talent Identification program to nurture young cricket talent

Sportz Village Xp and Boost develop a Digital Talent Identification program to nurture young cricket talent
Sportz Village Xp and Boost develop a Digital Talent Identification program to nurture young cricket talent

Sportz Village Xp and Boost develop a Digital Talent Identification program to nurture young cricket talent

 

 

Hyderabad, October 2021 – Sportz Village Xp India’s premier sports management company partnered with Boost to develop a digital platform for aspiring cricketers. The Digital Talent Identification Program ‘Boostcamp’ was conducted across 30 cities of Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and Kerala and had over 80,000 children participated from 344 schools and academies.

 

Sportz Village Xp developed and executed a unique Digital Talent Identification program to take Boostcamp to young kids across key markets in south India through Phygital (Digital + Physical) medium. The all-new Boostcamp Selections 2021 created a unique opportunity for talented cricket enthusiasts in the Under-11 and Under-14 age categories to showcase their cricketing skills and get an opportunity to be evaluated by experts online.

 

Due to the ongoing pandemic, children have been confined indoors and missed out on physical activities and pursuing outdoor sports of their choice. To address this issue, Sportz Village Xp team conceptualised the online cricket skill and stamina test which was assessed by a panel of top cricketing coaches from across the country. Under this process, the participants had to pick a category of his/her preference, watch the reference videos and upload their own videos exhibiting their talent and stamina. The selected participants were given an exclusive opportunity to be trained and mentored through live, interactive and personalized sessions by expert cricket coaches. The 10-session training program was designed by Sportz Village panel of technical experts.

 

 

Talking about Boostcamp Mr. Parminder Gill, Chief Business Officer, Sportz Village Xp said, “After successful previous seasons of on-ground Boostcamp program in key Southern India markets, we took an exciting challenge to deliver Boostcamp in ongoing lockdown situation. We developed a hybrid Phygital model that takes the best of digital medium to engage kids physically. After a long hiatus, Boostcamp Digital Talent Identification Program provided an opportunity to young kids to pursue sports and showcase their cricketing skills. It was great to see lot of girls participate in the program.  The success of the program reinforces the power of the Phygital model that enables brands to successfully engage with their audience through Experiential Sports Marketing.”

 

Program Statistic:

SCHOOLS/ACADEMIES- REGISTERED FOR BOOSTCAMP SELECTIONS 2021

 

A screenshot of a game

Description automatically generated with medium confidence

Key Statistic:  State & category wise winner

 

State

U14

U11

Batting

Bowling

Batting

Bowling

AP/ Telangana

40

15

25

6

Karnataka

13

10

7

2

Kerala

5

1

0

1

Tamil Nadu

16

6

2

1

Grand Total

74

32

34

10

 

Ratio of selected participants

 

State

Videos Uploaded

Winners

Ratio

Andhra Pradesh/ Telangana

3965

86

46

Karnataka

1128

32

35

Kerala

125

7

18

Tamil Nadu

1109

24

46

 

 

State wise Participant Counts

Andhra Pradesh / Telangana

City

Registered Schools/Academy

Participant Registered

Participant Uploaded complete video

% Achieved

Vijayawada

12

368

337

91.58%

Rajamundry

9

245

235

95.92%

Visakhapatnam

22

617

554

89.79%

Anantpur

4

82

75

91.46%

Hyderabad

75

1480

1314

88.78%

Warangal

5

112

101

90.18%

Secunderabad

20

572

561

98.08%

Shamshabad

15

446

439

98.43%

Ibrahimpatnam

11

378

349

92.33%

 

173

4300

3965

92.21%

 

 

 

 

 

Karnataka

City

Registered Schools/Academy

Participant Registered

Participant Uploaded complete video

% Achieved

Hubli Dharwad

11

238

208

87.39%

Belgaum

8

103

73

70.87%

Mangalore

11

73

59

80.82%

Mysore

13

158

142

89.87%

Bengaluru

52

751

646

86.02%

 

95

1323

1128

85.26%

 

Kerala

City

Registered Schools/Academy

Participant Registered

Participant Uploaded complete video

% Achieved

Calicut/Kozhikode

15

29

14

48.28%

Trivandrum

6

14

11

78.57%

Cochin

12

102

100

98.04%

 

33

145

125

86.21%

 

Tamilnadu

City

Registered Schools/Academy

Participant Registered

Participant Uploaded complete video

% Achieved

Trichy

10

120

101

84.17%

Chennai

52

607

480

79.08%

Kanchipuram

18

107

97

90.65%

Tiruvannamalai

6

45

33

73.33%

Dharmapuri

14

143

116

81.12%

Madurai

15

103

55

53.40%

Kovilpatti

12

108

106

98.15%

Coimbatore

27

165

121

73.33%

 

154

1398

1109

79.33%

 

 

###END###