Tata Coffee Grand Cold Coffee Celebrates Everyday Meet-Cute Moments This Valentine’s Day with its new film

As Valentine’s Day approaches, Tata Coffee Grand Cold Coffee has unveiled its latest digital campaign film that finds romance and connection in the most familiar of settings, the modern workplace. Rooted in everyday routines, the film celebrates small, unplanned meet-cute moments that quietly spark connection during the daily grind at work.

Continuing its ‘Too Cool To Have It Solo’ campaign, the brand reinforces a simple truth that coffee, much like life at work, is best enjoyed together. The film places Tata Coffee Grand Cold Coffee at the centre of a typical office day, where chance encounters, shared breaks and fleeting conversations create moments of warmth and togetherness.

Set within a bustling office environment, the film captures a brief yet memorable interaction between two colleagues whose paths cross amid workday routines. What begins as a simple coffee moment gradually unfolds into a quiet connection, showing how an indulgent, delicious and creamy cold coffee can break the ice and elevate ordinary office interactions into something more meaningful.

Mr. Partha Biswas, President & Head – RTD Business, Tata Consumer Products, said, “Our focus in the ready-to-drink cold coffee segment is on building brands that are relevant to evolving consumption occasions, while remaining firmly anchored in quality, consistency and trust. As consumer lifestyles continue to shift, we see growing importance in brands that integrate seamlessly into everyday routines, offering both convenience and an elevated experience.

“That belief shapes the way the new film has been conceived. It focuses on familiar office moments, shared breaks, brief conversations, unplanned interactions and shows how Tata Coffee Grand Cold Coffee becomes part of those everyday connections, while continuing to stand for quality and indulgence,” he added.

Mayur Varma, CCO, 82.5 India, said, “We have made this film as a meet-cute story and not necessarily as an ad. I hope people find it entertaining and associate Tata Coffee Grand Cold Coffee with modern-day meet-cutes over time.”

Kiran Ramamurthy, CEO, 82.5 India, said, “Building on our platform of fostering connections, this new film reinforces the role of Tata Coffee Grand Cold Coffee as a social catalyst. We are taking the narrative from general hangouts into the everyday workplace, demonstrating that those ‘spontaneous, real moments’ we champion aren't limited by location. The product remains the trigger that transforms a mundane pause into a genuine interaction.”

With its electric visuals, catchy soundtrack, and relatable urban setting, the film mirrors how modern relationships often take shape today, spontaneous, instinctive and deeply human. By drawing from familiar office dynamics and everyday coffee rituals, the film resonates strongly with young working professionals, positioning Tata Coffee Grand Cold Coffee as a natural companion to moments that feel personal, relatable and real.

The film is part of Tata Coffee Grand Cold Coffee’s broader brand narrative that champions shared moments, youthful spontaneity and everyday connections, making it a natural fit for the season of togetherness, without losing its contemporary, premium edge.

Tata Coffee Grand Cold Coffee is available in 3 indulgent international flavours; Belgian Chocolate, French Vanilla, and Swiss Caramel, and is available across all leading retail outlets and online platforms nationwide.