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A day with farmers to learn about farming - an event by TAFE for Urban community on 17th December, 2017

December 11,2017  

A day with farmers to learn about farming - an event by TAFE for Urban community
TAFE - Tractors and Farm Equipment Limited to celebrate National Farmers’ Daythrough its ‘Be a #FarmDost’ social initiative on December 17, 2017, Sunday, at Hosachiguru EOS farms, Gorantla, in the outskirts of Bengaluru..............

Chennai: TAFE - Tractors and Farm Equipment Limited to celebrate National Farmers’ Daythrough its ‘Be a #FarmDost’ social initiative on December 17, 2017, Sunday, at Hosachiguru EOS farms, Gorantla, in the outskirts of Bengaluru. The event gives the urban citizens of Bengaluruan opportunity to indulge in farm activities, interact withthe farming community, and lead the life of a farmer for a day. The ‘Be a #FarmDost’ initiative by TAFE aims to encourage people from all walks of life to express gratitude to the farmers - whose hard work sustains and nourishes us all. Bridging the urban-rural divide, this unique initiative by TAFE will bring people from the urban landscape closer to the men and women of the soil, enable them to understand each other and relate to them better and help in bringing the farming community back into our social consciousness.

The day-long event will comprise of activities like, planting of saplings, organic manure making, tending to the farm, and the task of building their own mini farm with farmers as their teammates and mentors. Farmers from the local community and villages will be present on the day to guide, teach and inspire the participants in their endeavor to live and experience the farm life. Registered guests from in and around Bengaluru city will be picked up from designated pick-up points in the morning and dropped off at the same location in the evening. Participants will be provided with breakfast, lunch and high tea – All this without any fee. People interested in participating in the event can register by sending a Whatsapp message with their basic details to +91 7337 607888or through the #FarmDost Facebook event page – facebook.com/FarmDost. Limited seats are available on a first come, first served basis.

#FarmDosten courages people of all ages to participate with their friends and family, and to recognize and appreciate the work of the farmer who sustains and nourishes us all. TAFE welcomes interested participants in and around Bengaluru to connect with the unsung heroes – the farmers and spend a day learning about them, their life and the profession of farming in an engaging and meaningful way and become #FarmDosts for life.

The ‘Be a #FarmDost’ initiative:

Tractors and Farm Equipment Limited (TAFE), the world’s third largest tractor manufacturer, launched the ‘Be a #FarmDost’ initiative with the aim to help the urban and semi-urban population understand the importance of a farmer in their lives. The initiative wants to raise empathy by encouraging people to step into the farmer’s shoes, even if for a small while. The idea stems from the thought that if people realize the effort it takes to cultivate a single crop, they would truly realize what the average farmer has to go through, day in and day out.

The ‘Be a #FarmDost’ initiative is simple, to show gratitude to the farmers who are responsible for sustaining and nourishing us. Launched in April 2015 the initiative is spearheaded by the Corporate Communications team of TAFE. In its first phase, TAFE encouraged the urban population to become farmers using the #FarmDost seed kit to cultivate crops at home and also interact with farmers to thank them, thereby realizing the effort that goes into the food they eat every day. To support this mission, activities have been carried out throughout the country apart from the daily activity on all its online communities.

The ‘Be a #FarmDost’ initiative is primarily driven online and is building a global community of #FarmDosts, reaching out to them across media and platforms. The aim is to communicate with and bring like-minded people together who relate to the cause and bring the farmer back into the social consciousness. Within a short span, the #FarmDost community grew to become 1 million strong on Facebook and is steadily growing. It also has a notable presence on other platforms like Linkedin, YouTube, Google Plus, Pinterest, and Instagram.

The ‘Be a #FarmDost’ initiative’s simple yet powerful message of gratitude and appreciation for the farmers and the profession of farming has resonated with society and is inspiring people to realize the true value of the invisible hero – the farmer.