Hyundai Launches India’s First Future Retail Experience Platform ‘Click To Buy’
- ‘India’s First Automobile End to End Online Platform for Car Purchase
Hyundai Motor India Limited (HMIL), the country’s first smart mobility solutions provider and the largest exporter since inception launched India’s First automobile Online Sales platform ‘Click to Buy’ for end to end car purchase.
‘Click to Buy’ is a first-of-its kind online sales platform with simple and transparent process for purchase of Hyundai cars. Hyundai has currently launched a Pilot Phase of Click to Buy with few Dealers of Delhi NCR Region. All Hyundai models will be available on Click to Buy website and this would act as an additional sales channel for Hyundai Dealerships. The platform would be connected real time with all the Dealerships across India for the convenience and need of new age digital customers.
Commenting on Industry’s First Futuristic Car Retail Platform, Mr. SS Kim, MD & CEO, Hyundai Motor India said “With ‘Click to Buy’ Hyundai is pioneering in Digital Car Sales space. The ‘Click to Buy’ platform is India’s first online sales platform to cater to the needs of new-age digital customers for purchase of new Hyundai cars. The retail selling has witnessed a tremendous shift since the last decade and the new generation is immensely inclined to buy products online. Our new age customers are tech-savvy and Click to Buy platform will be a boon making a Happy Life for them.”
The ‘Click to Buy’ is an easy to navigate platform where the customers can have a digital experience of car purchase by simply registering at the portal. Post registering, Customers can choose available Hyundai model line-up and configure the vehicle of their choice to select the exterior/interior colours along with the financing options. The user will also have an option of a personalised assistant during the purchase cycle of the vehicle, and customer can get in touch with the allocated sales representative at any stage during the online purchase. Customers can even decide their preferred Delivery options- pick the vehicle from the selected dealer or get their vehicle delivered to their doorstep.
As per a study, there are more than 560 million Internet Users in India today and by 2020, more than 70% of Internet Users are expected to buy Goods and Services Online. The shift is taking place rapidly owing to vast Internet Connectivity across India.
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is India’s first smart mobility solutions provider and the number one car exporter since inception in India. It currently has 12 car models across segments SANTRO, GRAND i10 NIOS, ELITE i20, ACTIVE i20, XCENT, VERNA, ELANTRA, VENUE, CRETA, TUCSON, KONA Electric, India’s First Fully Electric SUV and the newly launched Grand i10 NIOS. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of advanced production, quality and testing capabilities.
HMIL forms a critical part of HMC’s global export hub. It currently exports to around 91 countries across Africa, Middle East, Latin America, Australia and Asia Pacific. To support its growth and expansion plans, HMIL currently has 502 dealers and more than 1,324 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million-dollar R&D facility in Hyderabad. The R&D centre endeavours to be a center of excellence in automobile engineering.