Max Life Insurance appoints Manu Lavanya as Director and Chief Operations Officer

Max Life Insurance appoints Manu Lavanya as Director and Chief Operations Officer

Max Life Insurance Co. Ltd. (“Max Life”/” Company”), announced the appointment of Manu Lavanya as the Director & Chief Operations Officer. In his new role, Manu will lead the ‘Fulfillment group’ that comprises ‘Operations, Information Technology, Underwriting & Claims, Digital Transformation and Quality, Innovation & Service Excellence’. Manu will play an instrumental role in enhancing the operations value chain, leading the digital transformation agenda and strengthening the quality culture thereby helping craft superior customer experiences

Based at Max Life’s corporate office in Gurugram, Manu will be reporting to Prashant Tripathy, Managing Director & CEO, Max Life.

Manu brings with him over two decades of valuable experience in successfully creating, transforming and scaling businesses across multiple industry verticals. His experience of driving digital transformation across diverse businesses and geographies will play an important role in building Max Life as a digital first insurance company in India. His diverse experience of managing global customers and teams across US, Latin America, Europe and India will help strengthen the culture of “Caring” and “Customer obsession” at Max Life.

Speaking on the appointment, Prashant Tripathy, Managing Director and CEO, Max Life said, “By leveraging his long-standing expertise of over two decades in diverse fields such as operational management, data analytics and information technology, Manu will build capabilities and scale up Max Life’s ‘Fulfilment Group’ to design a strong, digital oriented and customer-focused business model. He is a valuable addition to Max Life’s family and we look forward to aligning his potential to our growth strategy.”

Commenting on his appointment, Manu Lavanya said, “The role of Chief Operations Officer at Max Life provides me a unique opportunity to bring together themes of digital transformation, operational excellence and quality focus to deliver world-class experiences for our customers as they embark on their financial protection journey. In addition, I believe that being at Max Life provides me a great platform to leverage my experience of driving digital transformation globally to truly impact the lives of millions of customers, by making them and their loved ones feel protected. I’m elated to join Max Life and look forward to working with a team where customer centricity is at the heart of all operations.”

Before joining Max Life, Manu worked with Incedo as the Global Chief Operating Officer. Prior to Incedo, he was the Managing Director for Brillio Technologies, a global digital services start-up that he helped create and scale. His career also boasts of long stints with Cognizant and ITC in multiple leadership roles across manufacturing and Information Technology industries. Manu is an ISB graduate and holds a bachelor’s degree in Technology from IIT Kanpur.