SBI Life launches 'We Can We Will' campaign

Renowned TV Celebrities, Karthick Vasu, Ayesha Rohini and Reshma Reya come together to join hands with SBI Life Insurance, to unveil ‘WE CAN, WE WILL!’ – an emotive anthem calling upon the nation to stay united in its battle against Covid-19

*One of the largest protagonist-led campaigns; 27 protagonists from different parts of the country sing the ‘WE CAN, WE WILL !’ anthem in 9 different languages

*Anthem aims to highlight the influence of collective willpower to sail through the ongoing crisis while maintaining social distancing

SBI Life Insurance, one of the most trusted life insurance companies in India, today unveiled the emotive ‘WE CAN, WE WILL !’ anthem that reiterates the power of collective unity and solidarity to fight the spread of Covid-19. The anthem works as a clarion call to rally the nation in the face of current challenges, the theme ‘WE CAN, WE WILL!’ signifying that no challenge seems too big when we are united together.

The anthem was conceptualized by Be the Bee and the video featuring 27 TV celebrities from various parts of the country was executed by Mindshare. Establishing a regional connect, the TV celebrities can be seen singing the ‘WE CAN, WE WILL !’ anthem from their respective homes in local languages like Hindi, Marathi, Telugu, Kannada, Tamil, Malayalam, Bengali, Assamese and Odia, thereby reflecting the nation’s true spirit of unity in diversity.

SBI Life is also leveraging digital tools to foster further camaraderie among citizens in times of social distancing. Viewers can create their own personal video by visiting the microsite www.sbilife.co.in/WeCanWeWill  to lip-sync the WE CAN, WE WILL ! anthem, thereby spreading the message of staying united together in the current challenging times.

Mr. Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance, said, “The Corona virus outbreak has thrown up multiple, unprecedented challenges for people from all walks of life and the entire nation is exploring solutions to tide through this crisis. In these current times of self-isolation, the ‘WE CAN, WE WILL !’ anthem is our humble effort to lift the spirits of every individual and remind them that as a nation we need to stay together, as with our collective will power WE CAN and WE WILL overcome the biggest of challenges.”

He further added, “By collaborating with local TV celebrities singing the anthem in their respective regional language we hope to lift the spirits of individuals and communities across the length and breadth of India. These are admittedly challenging times, but we truly believe that our collective force as a nation should not be undermined, as no challenge is daunting enough to overcome with India’s unique strength of unity in diversity; together, WE CAN, WE WILL ! protect our nation.”

Mr. Karthick Vasu, Famous Tamil TV Actor, said, “During these unprecedented times, it is important to remember that problems do not come with a warning. Having said that, the unified spirit of every individual is powerful enough to overcome any obstacle. It is necessary to maintain basic hygiene around us but we also need to be mentally and physically strong at such times. Through WE CAN, WE WILL ! anthem SBI life Insurance and Zee Tamil, aim to put forward a strong message of staying united together in this hour of need and hoping for a better future. Be safe, Be healthy, Be strong. In this struggle time let us all together say WE CAN, WE WILL !"

Mr. Reshma Reya, Famous Tamil TV Actor, said, “Everyone has been saying, Put on mask, Do hand wash. Be safe at home. But beyond all these we all should stay confident and mentally strong. SBI life Insurance and Zee Tamil, through this anthem, aim to put forward this strong message of staying united together to overcome any obstacles and challenges."