Alliance Group's Urbanrise launches an innovative TVC campaign for its brand-new project - Manhattan Condos at OMR

Alliance Group's Urbanrise launches an innovative TVC campaign for its brand-new project - Manhattan Condos at OMR



Chennai, 2nd October 2021: Alliance Group, one of the largest real estate developers of South India, launches a unique TVC campaign, “Futuristic Lifestyle for Kids” for its recent Kids themed development “Urbanrise Manhattan Condos”, located at OMR, Chennai. The new TVC visualizes the life at Urbanrise Manhattan Condos, a one-of-a-kind project, which is designed exclusively for kids with a singular focus to offer the future-gen new-age facilities with remarkable features, and amenities.


Nestled amid 12.5 acres of serenity, Urbanrise Manhattan Condos is an elite kids’ themed community with unique amenities that help nurture education and sports among children. Located at the fastest growing south suburban of Chennai, the project offers 2 BHK and 3BKH apartments starting from 37.78 lakhs. Giving importance to educating and up-skilling the future generation, Urbanrise Manhattan Condos boasts of 'Urbanrise Genius', a first-of-its-kind learning hub dedicated solely for kid’s learning and development. The facility offers amenities like Tuition classes, Music classes, Dance classes, Cookery classes, AI & Robotic classes and Art classes all within the community thereby making it an all in one magnum opus community that ensures maximum safety and security of the children.


The novel TVC features a father and a son, who highlight the prominence of the project and thereby explains the various kids' centric features and amenities offered in the community. Exhibiting the fundamental concept of Urbanrise Manhattan Condos, which is to render well-designed homes and an elegant community integrated with premium learning hubs for young minds, the new TVC rings in the right amount of curiosity and a personal connection for better understanding and recall. 


Elaborating the new campaign, Mr. Rajanish Dixit, VP Marketing said, “Urbanrise Manhattan Condos is a one-of-a-kind property, designed solely for the next-gen, with an excellent 3.5 acres central park and activity park that will introduce you to a modern and holistic lifestyle. The project inspired by the Manhattan Condos in New York is crafted, keeping in mind to create a wholesome space that equips kids with widespread intelligence. We have communicated the whole motive of this community through our refreshing TVC shot in Tamil, which conversed with the customer in a very subtle way that was easy to recall. 


Urbanrise Manhattan Condos is an ideal community for residents especially with kids to enjoy a life with great comfort, luxury, and bliss in an independent universe that is tailor-made. The project offers easy access to all the major essentials like hospitals, educational institutions and is located in close proximity to major IT hubs, popular offices.  


The project is registered under TamilNadu RERA No.: TN/01/BUILDING/0015/2019|WWW.RERA.TN.GOV.IN