Baby & Mom Retail Rebrands as Kharesiya Brands in a Landmark Move For The House of Brands
What began over a decade ago as a focused baby-care venture has evolved into a diversified consumer brand platform. Marking this transformation, Baby & Mom Retail Pvt. Ltd. has officially rebranded as Kharesiya Brands Pvt. Ltd., reflecting its emergence as a multi-category House of Brands spanning baby & beauty, pet care, consumer electronics, and home appliances.
The new identity represents more than a corporate name change — it captures the company’s evolution into a brand-building ecosystem designed to create, scale, and nurture distinct consumer brands. As its portfolio expanded across categories and customer segments, the need for a unified parent identity became clear. Kharesiya Brands now serves as that umbrella platform, built for long-term scale, operational strength, and brand leadership.
The rebrand comes at a time of strong business momentum, with the company on track to surpass ₹120 crore in GMV (Gross Merchandise Value) ARR in FY26, driven by portfolio expansion, omnichannel growth, and deepening consumer engagement across its brands.
While the corporate name has evolved, the company’s leadership, operational backbone, and commitment to delivering quality, value, and trust remain unchanged.
“This rebrand is not a departure from who we are, it’s a reflection of who we have become,” said Shish Kharesiya, Founder & CEO, Kharesiya Brands Pvt. Ltd. “Over the years, we’ve grown beyond a single category into multiple consumer spaces, each with its own identity and loyal customer base. Kharesiya Brands represents our ambition to build a true House of Brands, one that balances innovation with trust, and scale with customer connection. With our portfolio momentum and strong growth trajectory, we are excited to enter this next phase under a unified identity.”
Today, Kharesiya Brands operates a growing portfolio of consumer-led brands and continues to strengthen its presence across D2C and omnichannel retail channels. The company is also investing in product innovation, supply chain capabilities, and leadership depth to support its next phase of expansion.
The rebranding positions Kharesiya Brands to accelerate its long-term vision of building a scalable, future-ready consumer brand platform across everyday lifestyle categories.
Brand Portfolio at a Glance
• OYO BABY – Comfort-led baby care essentials designed to make everyday parenting simpler, safer, and more affordable. (Baby Care)
• Newish – A modern beauty & personal care brand offering trend-forward, accessible products for young consumers. (Beauty & Personal Care)
• Amorite – A thoughtfully crafted pet care brand focused on nutrition, grooming, and well-being for pets. (Pet Care)
• REDCOP – A consumer electronics brand delivering everyday tech essentials such as headphones, audio accessories, and power banks designed for convenience and value. (Consumer Electronics)
• GADDA CO. – A comfort-focused sleep solutions brand delivering mattresses and bedding designed for better rest and durability. (Sleep & Bedding)
• Mattress Protector – A hygiene-first bedding essentials line that protects and extends mattress life while enhancing sleep comfort. (Home Hygiene & Bedding)
• CORVELL – A home appliances brand offering reliable products ranging from kitchen appliances like mixer grinders to larger appliances such as air coolers and infrared devices. (Home Appliances)
