JK Super Cement announces association with Dabang Delhi as Team Title sponsor in Pro Kabaddi League 2019

New Delhi, 22 August 2019: JK Super Cement, India’s premier grey cement brand today announced its association with Dabang Delhi as the team title sponsor for the Pro Kabaddi League 2019. Under this partnership, the team players will endorse the brand and sport the JK Super Cement brand logo on their jerseys in all the matches.

The famous Indian sport is an epitome of strength, resilience and grit, all the traits which resonate well with the brand’s core attributes of strength, consistency and durability.

JK Super Cement as a customer centric brand works on its brand promise of ‘BUILD SAFE’, hence the brand has also launched a social media digital campaign alongside – ‘Suraksha pakki to jeet pakki’ - #AbChalegiDabangai. This resonates with the team’s strength and is strategic to JK Super Cement’s strategy of building a solid product architecture.

Commenting on the partnership, Mr. Pushp Raj Singh, President - Marketing, Grey Cement said “We are extremely delighted to be associated with Kabbadi, a sport rooted deep in the Indian soil, that celebrates grit, power and perseverance. A team like Dabang Delhi truly represents our brand’s energy and unbeatable strength. The pace at which the sport has gained popularity in recent times is unparalleled. We are proud to be the Title Sponsor of Dabang Delhi and look forward to a glorious performance by the players. We wish the team all the best for their upcoming matches.”

With this strategic tie-up, JK Super Cement also aims to leverage and build deeper connections with their stakeholders across the country.

The team Dabang Delhi was formed in 2014 and is amongst the top 2 teams in the league this year. They are playing their seventh season under the captainship of Joginder Singh Narwal. Dabang Delhi are all set to play their home leg starting from 24th August till 30^th August.

About JK Cement Ltd.

Born to the 129 year-old multi-disciplinary industrial conglomerate JK Organisation, JK Cement is one of the leading manufacturers of Cement in the Country. The Company has over four decades of experience in the cement manufacturing industry, having Grey Cement plants in Nimbahera, Mangrol and Gotan, Rajasthan, Muddapur in Karnataka and Jhajjar in Haryana with a combined capacity of 10.5 MTPA. The Company is one of the top producers of White Cement in India with a capacity of 0.6 MTPA, making JK White Cement the second largest manufacturer in the Country. Other value added products include brands like JK Wall Putty, JK PrimaxX, JK Cement GypsoMaxX, JK Cement ShieldMaxX and JK Cement TileMaxX. The Company exports White Cement to around 33 countries across the globe.

Having established a strong presence in India, the Company made its first international foray with the setting up of a green-field dual process white cement-cum-grey cement plant in the free trade zone at Fujairah, U.A.E to cater to the GCC and African markets. With the commissioning of this plant, the Company has become the third largest producer of White Cement in the World.

Some of the Company’s abiding strengths are superior products and a strong Brand name, an extensive marketing and distribution network and their technical know-how.