Kamdhenu unveils Digital Campaign for a Safe Holi #ColourWithCare
Kamdhenu unveils Digital Campaign for a Safe Holi
Chennai, 26th March 2021: Kamdhenu Paints, a leading manufacturer of high quality paint and emulsion in the country, has unveiled today a new campaign on its social media channels to deliver social messaging on enjoying the festivity with care for a safe Holi. The campaign titled “ColourWithCare” will go live from 26th March 2021.
Holi a popular festival also known as the ‘Festival of Colour’ signifies the victory of good over evil. However celebrations has often been misused by certain elements to tease and target women. Also, throwing water balloons at unsuspecting victims has become common. There are several reported incidences of bodily hurt caused by these water balloons each year. Despite advisories issued by authorities throwing water filled balloons is still rampant.
Talking about the campaign, Mr Saurabh Agarwal, Director, Kamdhenu Paints said, “Holi is an ancient festival with a huge symbolism. However the celebration of the festival of colour these days often resulted in unwanted incidents such as dirtying and damage to public property. Some practice adopted in celebration also has the potential cause havoc in the social fabric as well. Knowing this, we have launched a social media campaign to spread awareness on celebrating Holi safely”.
India is a hugely diverse country with many different types of festivals and there can be regional variances in how festivals are celebrated. As a festival signifying the victory of good over evil, Holi is one of the most meaningful festivals in the country and must be celebrated in the true spirit of goodness.
About Kamdhenu Group
Kamdhenu Group was founded in 1994 with a vision to provide Best Quality TMT Bars at Best Price. Today, led by Mr. Satish Kumar Agarwal, the Company is the market leader in branded TMT Bars and ‘Kamdhenu TMT Bar’ is the largest selling TMT Bar in the retail segment in India with brand sales turnover of ≈Rs. 10,800 crores. Kamdhenu follows franchisee business model to bring more transparency and dynamism to the operations of the Company. Kamdhenu has a committed chain of over 11,500 dealers and distributors in India out of which 7,500 are exclusive for steel business. Kamdhenu being TMT expert has also launched earthquake resistant Kamdhenu PAS 10000 Steel and Kamdhenu Nxt TMT Bar. It has been conferred with India Power Brand 2016, Asia’s Most Promising Brand – 2016, World’s Best Brand 2015 and 2017-18 among Asia & GCC for Steel as well as Paints. An ISO 9001:2015 certified company, it is listed on NSE & BSE.
Kamdhenu Paints, one of the leading Paint companies in India, is a division of Kamdhenu Limited. The Company is credited for offering best-in-class paint products conforming to global standards. Its product portfolio under the brand KAMDHENU PAINTS-COLOUR DREAMZ includes Exterior Emulsions, Interior Emulsions, Acrylic Distempers, Enamel Paints, Cement Paints, Wall Primers & Putty, Texture & Designer Finishes, Stainers, P.U. Wood Finishes and Metallic Finishes. Kamdhenu Paints has 4,000 dealers and distributors spread across the country.