RELIANCE CONSUMER PRODUCTS LAUNCHES CAMPA PURPLE ENERGY TO CELEBRATE TAMIL NADU’S LOVE FOR BLACK GRAPES

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Ltd, has launched Campa Purple Energy to celebrate Tamil Nadu’s love for Black Grape based beverages. Campa Purple Energy has been specially developed to reenergize sports lovers and honor the spirit & energy of the youth with its global quality at an affordable price.

Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has successfully revived the iconic heritage brand, positioning it as a strong player in the Indian soft drink industry today. The company has already expanded into a total beverage’s portfolio with the addition and development of Campa Energy drinks, Raskik beverages, juices and Campa Sure Packaged Drinking Water.

T. Krishnakumar, Director, Reliance Consumer Products Ltd, said, “Campa Purple Energy is a tribute to the youth of Tamil Nadu. It marks a celebration of the love and passion they have for Black Grape beverages. Campa Purple Energy has been specially developed by our R&D, blending functionality with flavour to meet the aspirations of those who strive to go the extra mile.

Campa Purple Energy further expands RCPL’s efforts in promoting motorsports, an upcoming interest in India. I am sure, this special product has the potential to become a favourite among the consumers in Tamil Nadu.”

Campa Purple Energy is a one-of-a-kind product that takes inspiration from Tamil Nadu’s affinity for black grapes. It reflects the grit and energy of today’s youth and delivers the global quality at affordable price point. Campa Energy is rooted in the reality of the Indian youth, being unstoppable, and their never-give-up attitude.