UN WOMEN & IAGT INDIA COME TOGETHER ONCE AGAIN IN THEIR SHARED ENDEAVOUR TO EMPOWER YOUNG WOMEN
UN WOMEN & IAGT INDIA COME TOGETHER ONCE AGAIN IN THEIR SHARED ENDEAVOUR TO EMPOWER YOUNG WOMEN
National, 4th March 2021: UN Women, The United Nations Entity for Gender Equality and the Empowerment of Women, and IT’S A GIRL THING (IAGT) INDIA, a property by ZEE Live and Branded, in their shared objective of empowering and inspiring young women, have come together to present IAGT India’s Regional Edition, a global festival that empowers young women to break stereotypes and express themselves, this International Women’s Day.
This year, UN Women under the “Women in Leadership: Achieving an equal future in a COVID-19 world” theme celebrates women as powerful agents of change in shaping a more gender-inclusive future. It seeks to address the vastly under-represented leadership roles in politics, businesses, and communities. UN Women has been successful in empowering women to break the traditional glass ceiling and make their presence felt in all spheres of life. In line with UN Women’s objective, IAGT India aims to build a safe ecosystem for women to express themselves. It is an initiative which brings girls together to form a united community, through various formats - online, in person at festivals, cross culturally and around their interests - so they build the spirit of sisterhood and never stop dreaming of becoming everything they want to be.
The seamless partnership between IAGT and UN Women will raise actionable awareness that fully leverages the potential of women’s leadership and expertise. IAGT India - Regional Edition taking place on 6th- 7thMarch 2021 covering regional languages - Punjabi, Bengali, Kannada and Marathi with an all India national finale on 8th March 2021, will witness interesting panel discussions featuring regional, national, and international influencers, creators and industry experts on topics like careers, celebrating sisterhood, adulting, entrepreneurship, women education, body positivity, fashion, self-awareness, global issues and much more.
Talking about their partnership with IAGT India, Nishtha Satyam, Deputy Country Representative, UN Women India, said, “Women of the world want and deserve an equal future free from stigma, stereotypes and violence, a future that’s sustainable, peaceful, with equal rights and opportunities for all. To get us there, the world needs women at every table where decisions are being made. UN Women is honoured to collaborate with IAGT to curate essential conversations to make our world not just gender-equal but gender-responsive.”
Swaroop Banerjee, Chief Operating Officer and Business Head, Zee Live, further adds, “We are humbled and honoured to have partnered with a powerful and cause driven entity such as UN Women to help promote gender equality and women empowerment. With synergies in line, partnering with something as prestigious as the UN Women will just add value to the festival while helping it reach a maximum audience.”
Commenting on their continued association with UN Women, Jasper Donat, co-founder and CEO of Branded, states, “Educating and empowering young women is extremely important not only for their individual growth but also for a holistic development of society and the world at large. We are extremely proud to bring IAGT to India once again and hope our successful partnership with UN Women continues and furthers with every edition.
At its first ever digital edition in October 2020, IAGT India had eminent speakers such as Liza Koshy, Prajakta Koli, Akriti Kakar, Dia Mirza, Dolly Singh, Fatima Sana Shaikh, Raja Kumari, Rhea Kapoor, Mali from the Music and Entertainment Industry, Barkha Singh, Merrell Twins and Sejal Kumar from Fashion, Aranya Johar, Megha Rao and Shaheen Bhatt from Literature and Journalism, Avani Awasthee and Robert Swan OBE from Climate Change amongst others who were successful in reaching out to over 12 million young and impressionable viewers.
About It’s a Girl Thing
It’s a Girl Thing is a platform with a purpose, with the aim to empower young women worldwide and encourage them to explore and achieve their dreams. It is a community which convenes in formats that are adapted to the lives of young women - online, in person at festivals, cross culturally and around their interests - so they never stop living everything they want to be. The festivals are co-curated with inspiring individuals telling their own personal stories, creating a narrative that interweaves and addresses important issues facing young girls which builds their confidence through this shared experience.
About ZEE LIVE
ZEE LIVE is the live entertainment and IP vertical of ZEEL which creates Live Original Content, on-ground IPs in Culture, Education, Comedy & Music, Gaming and Kids. ZEE LIVE also has a branded original content division focused on client owned consumer properties. ZEE LIVE aims to take homegrown on-ground content overseas and collaborate with global producers to bring iconic live entertainment experiences home. Some of the flagship IPs of ZEE LIVE include: Arth - A Culture Fest, Zee Educare and Supermoon.
About Branded
Branded partners with organizations to create, produce, and commercialize integrated online and offline multimedia platforms that connect, engage, inform and entertain consumers.
Branded’s award-winning owned-and-operated platforms include All That Matters, the premiere conference and connections hub for Asia’s music, sports, gaming and online entertainment industries, the Music Matters Live festival, and It’s A Girl Thing, an empowerment platform and touring festival for young women. Branded is also the founding partner of the YouTube Fan Fest and a production partner to global brands, media and organizations.
