A well researched book on Digital Marketing “Fundamentals to Future”
Photo caption: Left to right Dr T N Swaminathan, Dr Santhosh Babu, IAS, Mr. Karthik Kumar
A well researched book on Digital Marketing “Fundamentals to Future” was launched by the authors Dr T N Swaminathan and Mr. Karthik Kumar. It blends both the worlds of traditional and digital and takes the readers to convergence of technologies of the connected world through digital strategizing, engagements, content marketing, marketing management, Marketing 4.0.
The Chief Guest Dr Santhosh Babu, IAS, congratulated the authors on coming up with traditional as well as digital marketing embedded with disruptive technologies, the knowledge required for millennials and practitioners in the B2B community.