GoAir’s digital marketing campaign wins global acclaim
Asia’s most trusted, punctual and fastest growing airline has won global acclaim for its digital marketing initiatives at the recently concluded ‘SEAC Customer Engagement Forum & Awards 2019’ amidst stiff competition from 264 entries from Singapore, Malaysia, Vietnam, Sri Lanka, Indonesia and India. The best campaigns, creatives, activities, and marketing initiatives were evaluated by APAC Customer Engagement Pte. Ltd. (Singapore) and Asian Customer Engagement Forum (ACEF), which formed the first edition of the SEAC Awards in Singapore.
GoAir won 2 Gold, 1 Silver, and 1 Bronze in three main categories including Digital Marketing, Data-driven Marketing, and Capability Awards. These big wins are testimony to the brand’s digital communications strategy that encompasses social media, SEO, SEM, and analytics. The awards were received by Ms. Shabnam Syed, Vice President & Head of Marketing and E-Commerce, GoAir.
Speaking about the awards and campaign, Ms. Shabnam Syed said, “GoAir flies 16 million passengers annually and most of these customers are Millennials. Thus, digital media plays a pivotal role in our marketing mix. The award winning campaigns successfully engaged the customers through interesting content and creatives. With our in-depth insights, we always strive to enhance our interaction with customers and strengthen our online brand presence. We thank the jury of the SEAC awards for placing their trust and confidence in brand GoAir.
-GoAir ‘Let's Colour the Skies Together’ campaign
-GoAir ‘Beating OTAs on Organic Search’ campaign
GoAir currently operates 325+ daily flights and since inception, the airline has carried 78.7 million passengers till November 2019. GoAir flies to 36 destinations that include 27 domestic destinations namely Ahmedabad, Aizawl, Bagdogra, Bengaluru, Bhubaneswar, Chandigarh, Chennai, Delhi, Goa, Guwahati, Hyderabad, Indore, Jaipur, Jammu, Kochi, Kolkata, Kannur, Leh, Lucknow, Mumbai, Nagpur, Patna, Port Blair, Pune, Ranchi, Srinagar, Varanasi and 9 international destinations namely Phuket, Male, Muscat, Abu Dhabi, Dubai, Bangkok, Singapore, Kuwait, and Dammam.