Honda 2Wheelers India in association with Rotary International  digitally spreads road safety awareness in Tamil Nadu

Honda 2Wheelers India in association with Rotary International  digitally spreads road safety awareness in Tamil Nadu
Honda 2Wheelers India in association with Rotary International  digitally spreads road safety awareness in Tamil Nadu

Honda 2Wheelers India in association with Rotary International 
digitally spreads road safety awareness in Tamil Nadu

The digital awareness program ‘Honda Road Safety E-Gurukul’ educates over 250members of
19 Rotary Clubs across Tamil Nadu
Chennai,29 May, 2021:Instilling positive awareness on road safetyandsafe driving habits among the citizens of Tamil Nadu, Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) in association with Rotary International, Tamil Nadu todayconducted a digital road safety awarenesstrainingon staying safe on roads.
Thedigital safety awareness training called‘Honda Road Safety E-Gurukul’ educated more than 250members (Rotarians, Rotaractors&Interactors) aged above 16 years from 19 Rotary Clubs across Tamil Nadu. 
The programwas kicked-off in the august presence of Chief Guest Rtn. MythiliMuralidharan (Chairman – Peace Building & Conflict, Rotary InternationalDistrict 3232), Guest of Honour Mr. R Gandhi(Advocate - Madras High Court, Madurai), Mr. Prabhu Nagaraj(Senior Vice President, Brand & Communications, Honda Motorcycle and Scooter India Pvt. Ltd.) and other dignitaries &members from Rotary Clubs & Honda 2Wheelers India.
Speaking at theprogram, Rtn. MythiliMuralidharan, Chairman – Peace Building & Conflict, Rotary International)said, “Peacebuilding remains a cornerstone of Rotary’s mission as a humanitarian service organization. Rotary creates environments of peace and by carrying out service projects and supporting peace fellowships and scholarships, Rotarians take action to address the underlying causes of conflict, including poverty, discrimination, ethnic tension, lack of access to education, and unequal distribution of resources.Today, Road safety is of prime importance as road accidents are among the biggest causes of deaths in the country. With the number of vehicles on our roads increasing with every passing hour, it's of vital importance for everyone to have traffic awareness and understand and respect all the road safety rules in India.It’s a welcome idea that Honda 2Wheelers India and Rotary has joined hands to bring about awareness on road safety and promote peace in our communities.”
Elaboratingon spreading road safety awarenessMr. Prabhu Nagaraj, Senior Vice President - Brand & Communication, Honda Motorcycle & Scooter India Pvt. Ltd said, “For last 20 years, HMSI has been aggressively working in India towards its vision of ‘Safety for Everyone’ on roads. While safer vehicles areessential for handling road safety crisis, sensitization & education is a key building block for ensuring safety of all road users.To enhance the road safety awareness & inculcate safer riding habits in Tamil Nadu, HMSI in association with Rotary International digitally trained over250members. We are thankful to Rotary International, Tamil Nadu for extending their support in helping us to spread awareness on road safety. With many more such initiatives, we aim to reach more people from all walks of life & make the roads safer for all.”
Sharing his insights on road safety,Mr. R Gandhi, Advocate - Madras High Court, Madurai said, “As a citizen I have a right to get and use safe roads. Equally, I have a corresponding duty to follow the road safety rules.Even one person's wrong, can cause damage to the life of several. The road accident victim and their families’ precious life is shattered for no fault on them. I am very much pained when my country's roads are called as 'Death Roads' by others. Last year the loss of life in road accidents is almost equal to the loss of life caused by the deadly disease Corona. We should work towards changing this scenario. The only solution is to follow road safety rules and ensure safe journey."
Keeping it informative yet engaging, Honda 2Wheelers India’s road safety instructors conducted a 1-hour long Road Safety awareness session based on a mix of theory, videos & case studies.The participants were given understanding of road safety rules, signs & markings (difference between mandatory, cautionary & informative signs; yellow, white or double lines) and traffic lights & signals (stop, move, left turn, right turn, go straight or slow down).
They were also briefed on how they can pro-actively avoid road accident injuries by scientific techniques like the correct driving/riding posture, importance of wearing a seatbelt or helmet and riding gear.
Further, HMSI’s safety instructors also educated the participants on road sharing manners (sticking to your lane, use of bicycle tracks & footpaths by bicycle riders and pedestrians)and explained about the major checks before they start to ride/drive and vehicle maintenance tips.
Honda Motorcycle & Scooter India’s (HMSI) CSR commitment towards Road Safety:
For Honda globally, road safety comes first. Fulfilling its corporate social responsibility (CSR), HMSI has been promoting road safety in India since its start in 2001. Today, HMSI’s road safety awareness initiative has already spread to over 40 lac Indians. HMSI’s team of skilled safety instructors conduct daily programmes at its 10 adopted traffic parks across India and 7 Safety Driving Education Centres (SDEC).
Not only this, all 1000+ HMSI dealerships across India spread road safety awareness. HMSI’s proprietary virtual riding simulator increases the risk-prediction ability of riders; while new customers too are given pre-delivery safety advice (PDSA) before they start riding at every dealership across India. 
Additionally, ensuring that learning doesn’t stop in the New Normal, HMSI started the digital road safety education initiative - Honda Road Safety E-Gurukul’. Since its start in May’20, this initiative has sensitized 5 lac+ Indians on importance of being aware & responsible road users.

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