SHELL ADVANCE LAUNCHES ‘AB DUNIYA DEKHEGI’ CAMPAIGN TO CELEBRATE AND EMPOWER MECHANICS

Apr 1, 2021

SHELL ADVANCE LAUNCHES ‘AB DUNIYA DEKHEGI’ CAMPAIGN TO CELEBRATE AND EMPOWER MECHANICS
SHELL ADVANCE LAUNCHES ‘AB DUNIYA DEKHEGI’ CAMPAIGN TO CELEBRATE AND EMPOWER MECHANICS

SHELL ADVANCE LAUNCHES ‘AB DUNIYA DEKHEGI’ CAMPAIGN TO CELEBRATE AND EMPOWER MECHANICS

 

Celebrating the contribution of Shell Ustaad Mechanics and helping them achieve their dreams

 

 

 

 

 

 

 

 

 

 

 

NATIONAL, 1 April 2021: Shell Lubricants, the global leader in finished lubricants, unveiled its ‘Ab Duniya Dekhegi’ campaign today, positioning itself as a trusted partner and success catalyst for mechanics. The campaign celebrates the unyielding spirit, dedication and hard work ethic of mechanics, which has helped them hone their skills and make a name for themselves. Endorsed by renowned celebrity and biking enthusiast, Rannvijay Singha, the campaign has launched two new inspiring brand films that bring alive Shell’s commitment to mechanics in their ambitious journey towards success.

 

 

 

The inspiration for the first film was drawn from S. Mohanraj from Chennai who shared his journey with the brand. Mohanraj persevered in a single auto workshop for 12 years, upskilled himself through several trainings and certifications over the years. A resilient worker with an ever-positive outlook, he proudly calls himself “Bikes Ka Doctor”. With consistent hard work and support from Shell, he refurbished his workshop, which has now been running successfully for over eight years. A Shell loyalist, he aspires to expand his operations and own an even bigger workshop someday. The second film celebrates Mandeep Singh from Moga, Punjab who has found his life’s purpose in growing along with his community by training over a hundred youth with employable skills. To enable this dream further, Shell supported him by completely rebranding his workshop and recognised him as a regional coach, giving him a chance to train mechanics in Shell’s upcoming training meets.

 

 

 

“Being a biking enthusiast, I have known mechanics at very close quarters and always admired their experience and knowledge. I've had many an experience where I had to navigate out of a tough spot and had to play the role of a mechanic. I have utmost respect for them and strongly believe that their contributions should not go unnoticed. I am, therefore, delighted to be associated with the Shell Advance ‘Duniya Dekhegi’ campaign that allows us to show our gratitude to mechanics and recognise their success,” said Mr. Rannvijay Singha.

 

 

 

Through this campaign, Shell aims to empower and celebrate mechanics, who have proved to be trusted advisors for bikers, playing a key role in oil change and maintenance decisions. Honing their skills over the years, many mechanics have transitioned from apprentice to auto experts and workshop owners, and Shell has been a part of their ambitious journey, helping them reach great heights. This has been made possible through Shell’s Ustaad Programme which supports mechanics’ business needs, including product and technology efficacies, training and support tools. The programme also offers them cash coupons on sale of Shell Advance products, loyalty reward points on every oil change, access to training programmes, and branded merchandise. Mechanics can download the ShareApp - Shell Advantage Rewards App, to avail the programme’s benefits. 

 

 

 

Mr. Raman Ojha, Country Head, Shell Lubricants, India, said “The ‘Ab Duniya Dekhegi’ campaign is not about brand Shell; rather, it is the celebration of the spirit of thousands of our ‘Ustaads’ who relentlessly work with us every day. Not only are they immensely talented, but their deep knowledge of the trade is also key to their expertise in knowing these complicated machines – bikes; often so well, that we proudly call them ‘Bikes Ke Doctor’. We all have dreams, aspirations and often times in life, simply need that little support that enables us to move Higher & Onwards! In their journey where they are driven by pure passion for bikes and their dreams to grow bigger, here is our attempt at doing our small bit in supporting our ‘Ustaads’ and ‘Bike Doctors’ to move closer to achieving their dreams of setting up bigger and more equipped workshops, mobility vehicles, providing employment support, trainings, and much more. Our call to them always will be- “Karo apne sapne sakaar””.

 

 

 

Titus Upputuru, Creative Head Taproot Dentsu Gurgaon, commented, “A mechanic’s daily life is full of grime, oil and sweat. He spends long hours in the sun. There is a lot of labour. When we started thinking about the direction, we wanted Shell to take, we were clear that we didn’t want to show the mirror to the mechanics. We decided to show the shine in the sweat. Because unlike earlier times, when people spent a lifetime to reach their goals, the current sentiment is to do a catapult to success. We believe ‘Duniya Dekhegi’ will help Shell Advance connect with the mechanics in deep emotional ways”.

 

 

 

Click here to watch the films:

 

S. Mohanraj - https://we.tl/t-ZdoFLcK3gM

Mandeep Singh - https://we.tl/t-uUEAXwUcYg

 

 

- ENDS -

 

 

 

 

 

NOTES TO EDITORS

 

About Shell:

 

Shell is one of the most diversified international energy company in India with over 9500 employees and presence across upstream, integrated gas, downstream, renewable energy, and deep capabilities in R&D, digitalization, and business operations. With a retail presence across six states – Karnataka, Tamil Nadu, Telangana, Maharashtra, Gujarat, and Assam Shell is expanding its network of fuel stations across the country. It has the entire Lubricants end-to-end value chain in India, from conceptualization and development, to production and distribution. Serving 50000 consumers through a robust network of 200+ distributors across B2C and B2B lines of Sales. This includes a world class lubricant oil blending plant that manages a large supply chain through a network of 4 Regional Distribution Centers and 8 warehouses. The company also fully owns and operates an LNG re-gasification terminal at Hazira. With a focus on digitization and future ready sustainable solutions, the company is nurturing a vibrant ecosystem in India to accelerate energy innovations with Shell E4 for start-ups, Shell Eco-marathon and investments in new energy companies like Husk Power, d.light, Orb Energy and Cleantech Solar. Shell also remains committed to making positive contributions to the communities in which it operates through programmes like NXplorers, Access to Energy and Road Safety across India. Follow @shell_India @makethefuture @shell_ecomar to know how it is redefining the energy space. 

 

Royal Dutch Shell plc

 

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 70 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com.

 

Cautionary note 

 

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate legal entities. In this announcement “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to Royal Dutch Shell plc and subsidiaries in general or to those who work for them. These terms are also used where no useful purpose is served by identifying the particular entity or entities. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this announcement refer to entities over which Royal Dutch Shell plc either directly or indirectly has control. Entities and unincorporated arrangements over which Shell has joint control are generally referred to as “joint ventures” and “joint operations”, respectively. Entities over which Shell has significant influence but neither control nor joint control are referred to as “associates”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in an entity or unincorporated joint arrangement, after exclusion of all third-party interest. 

 

 

 

This announcement contains forward-looking statements (within the meaning of the U.S. Private Securities Litigation Reform Act of 1995) concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as “aim”, “ambition’, ‘‘anticipate’’, ‘‘believe’’, ‘‘could’’, ‘‘estimate’’, ‘‘expect’’, ‘‘goals’’, ‘‘intend’’, ‘‘may’’, ‘‘objectives’’, ‘‘outlook’’, ‘‘plan’’, ‘‘probably’’, ‘‘project’’, ‘‘risks’’, “schedule”, ‘‘seek’’, ‘‘should’’, ‘‘target’’, ‘‘will’’ and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this announcement including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. No assurance is provided that future dividend payments will match or exceed previous dividend payments. All forward-looking statements contained in this announcement are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results are contained in Royal Dutch Shell’s 20-F for the year ended December 31, 2017 (available at www.shell.com/investor and www.sec.gov). These risk factors also expressly qualify all forward-looking statements contained in this announcement and should be considered by the reader. Each forward-looking statement speaks only as of the date of this announcement, April 1, 2021. Neither Royal Dutch Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this announcement.

 

 

 

We may have used certain terms, such as resources, in this announcement that United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov.