Take a conscious step towards mending ecological balance with BlueTribe’s newly-launched Plant-Based Chicken Keema and Chicken Nuggets

Jun 28, 2021

The brand’s innovative offerings will be available on the BlueTribe website from June 21

28th June 2021: BlueTribe, a food tech company working on a mission to reinvent meat consuming methods, is gearing up to launch plant-based Chicken Keema and Chicken Nuggets in the City of Joy- Kolkata. The brand also has saucy Chicken & Pork Sausages made with pea protein in the pipeline. It aims to provide plant-based meat products that are delicious alternatives to regular meat-based food items.

BlueTribe has collaborated with Vegan World Kolkata as a vending partner to maximise visibility while creating a vast distribution network. Vegan World is India's first Vegan-only distribution partner. Through this strategic partnership, the brand is further planning to penetrate the Gourmet Food stores in the city to boost accessibility to its products. Consumers can order the aforementioned products via www.bluetribefoods.com from Monday, aka June 21, 2021.

Speaking on this occasion, Co-founder of BlueTribe, Sandeep Singh, said, “We are extremely grateful for the opportunity to launch our plant-based Chicken Nuggets and Chicken Keema in Kolkata. The city is an embodiment of rich literature, amazing artistic values and mouth-watering delicacies. It also has a brimming, enthusiastic and large population of non-vegetarian lovers which made it the perfect geography to expand our products.”

He further added, “With BlueTribe, our overarching goal is to facilitate a conscious lifestyle change in everyone’s life. The amount of meat we consume collectively is affecting our ecosystem drastically. It is resulting in the emission of greenhouse gases such as methane, carbon dioxide and nitrous oxide. With our products, we aspire to offer premium plant-based meat products induced with high protein and fibre, so that little lifestyle changes can be made without compromising with quality, taste or texture.”

It is pertinent to mention here that BlueTribe is exceptionally careful about the quality and taste of the products. The brand ensures that it recreates the same taste and texture as a regular meat product with only plant-based ingredients and keep macronutrients such as proteins and fibre intact. The brand is now working on adding Vitamin B12 to the upcoming set of products.

BlueTribe is working on DTC and HORECA business models and has already created a significant benchmark among the non-vegetarian food lovers looking to make a lifestyle change in Delhi, Mumbai, Pune, Ahmedabad, Bengaluru, Hyderabad, Kochi and Chennai. It is further planning to expand its reach in Chandigarh and Indore.

About BlueTribe

BlueTribe is co-founded by Sandeep Singh and Niki Arora Singh to offer an alternative for meat in the food supply chain of India. The core team involves the founders, Dr. Navneet Singh Deora, PhD, Chief Technology Officer; Nirvaan Thacker, Consultant Chef; and Sohil Wazir, Chief Commercial Officer. The company is on a mission to revolutionize how India eats its meat with a team dedicated to make the world a better place through constant research and innovation in Food Science. It provides plant-based meat products that are every bit as natural and delicious as animal meat, while also positively impacting the environment and the planet. Products like plant-based frozen minced chicken and chicken nuggets taste, look, feel, and cook like meat!

Website: www.bluetribefoods.com

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Princy Sharma

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Email: princy.sharma@value360india.com

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