ACE celebrates 25 years of Lifting India’s Growth
Completely Make In India brand is ready to challenge the global players
The gala ceremony was attended by 1200+key stakeholders including industry leaders, customers, suppliers, ACE employees and extended family members. The ceremony also highlighted the company’s future plans and vision in the next five years.
The event witnessed felicitation to the valuable associates by group Chairman & Managing Director, Mr. Vijay Agarwal. As the evening progressed, guests enjoyed the acts by internationally acclaimed artists and danced to the tunes of Bollywood singer Mika Singh and actress Gauhar Khan.
ACE- Action Construction Equipment, India’s Leading Construction Equipment & Material Handling manufacturing company hosted a gala ceremony to mark their 25th anniversary, which witnessed the presence of 1200+ stakeholders and Industry leaders.
The event celebrated the glorious history of the company and ushered in the new journey of ACE's Growth story 2.0 that featured ACE’s Chairman & Managing Director, Mr. Vijay Agarwal, Mrs. Mona Agarwal- Director & wife of Mr. Vijay Agarwal, His son &Executive Director, Mr. Sorab Agarwal, and Mrs. Mishu Agarwal wife of Sorab Agarwal including top industry leaders and senior management of ACE.
Welcoming everyone at the momentous occasion, Mr. Vijay Agarwal Chairman & Managing Director ACE shared moments of his inspiring journey with the guests. “From making the first Crane under a temporary structure on an uneven land to creating India’s No. 1 Crane Company, the journey has been full of challenges, problems, and hardships. Today, when I look back, I feel proud and nostalgic that every challenge and problem has become a milestone for us. At the outset, I would like to thank all concerned from the bottom of my heart who have supported us in our journey so far”, he added feeling nostalgic.
During the company’s silver jubilee celebrations, ACE also revisited the glorious milestones of history, shared successful growth stories achieved through the years and also addressed the company’s future plans to achieve its ‘Vision 2025’.
An elated Mr. Vijay Agarwal, Founder & CMD, ACE Ltd., said, “As ACE completes 25 glorious years, we stand, “EMERGED, EMPOWERED and ENERGIZED” to race forward into the future, to achieve even bigger milestones and to embark on our next journey towards becoming the No.1 Construction Equipment Company in the country. We are very proud and thrilled to celebrate this milestone. We as a brand love to summarize our journey with the claim of ‘25 years of Lifting India’s Growth’. Our history of excellence is much wider in terms of years, customers, suppliers, and employees who have been our pillars of strength and support throughout this journey. During these years, our customer-centric approach and focus on product and innovation has made ACE the No.1 Crane Brand of the country. Today, we have the largest portfolio of Cranes in the country and over the years, we added many more Construction Equipment & Agri products catering to the diverse demands of the industry. Moving ahead, we are focused on developing ACE from being a leading Crane company to a Construction Equipment giant with a determined focus on new product categories in Road Making, Backhoes, and Agri Equipment. I would like to express my deepest gratitude to our valuable customers, suppliers and business partners in believing us, patronizing us, supporting us and motivating us.
Our ambition is to follow this path, keeping an eye on the long-term to continue to build a long-lasting position as one of the most trusted brands in the world.’’
During all these years, ACE has experienced significant growth, survived competitive challenging times, and is currently appreciating steady growth. The company has also served and contributed to various structural policy reforms and growth factors led by the Government. Building on a 25-year milestone, the company continues to expand its client portfolio, projects, and resources while maintaining its position as No.1 Crane brand of the country.
The event attracted wide participation from employees and industry leaders and stakeholders. Popular Bollywood singer Mika Singh and actress Gauhar Khan enthralled the audience with their popular songs and dance numbers.