Kia India launches its Certified Pre-Owned Car Business ‘Kia CPO’
Kia India launches its Certified Pre-Owned Car Business ‘Kia CPO’
• Exclusive Kia CPO outlets – Facility to sell, buy or exchange pre-owned cars
• Industry-best warranty services backed by Kia India and Industry first & best Maintenance Programme on pre-owned cars
• Aggressive expansion plans -> 30+ outlets by end of 2022
• Certified cars to pass comprehensive 175-point quality check
CHENNAI: Kia India, one of the fastest-growing carmakers in the country, has announced the commencement of its Certified Pre-Owned Car Business ‘Kia CPO’ for customers. With exclusive Kia CPO outlets, the company intends to provide a new age experience to customers, in line with new car buying experience, that will allow them to sell, buy or exchange pre-owned cars, backed by hassle-free ownership transfers and customized finance options. Starting certified pre-owned car business in just over three years since the beginning of sales operations in the country, makes Kia one of the fastest OEM to do so.
Continuing with its efforts to offer industry-first products and services, Kia India will provide industry-best warranty coverage along with Industry first & best Maintenance Programme on pre-owned cars. The cars sold through Kia CPO will get:
• up to 2 years & 40,000 kms of warranty coverage
• up to 4 free periodic maintenances
Myung-sik Sohn, Chief Sales Officer, Kia India said, "With Kia CPO, we want to rewrite the rules of the game for the pre-owned car market. Currently, Indian customers have limited access to certified and verified information when it comes to the pre-owned car segment and we intend to change this notion with our entry into the business. Kia strives to revolutionize mobility by identifying need gaps in the industry and fulfilling them with our well-thought-out products and services. Our proactive approach of starting CPO business at such an early stage of our existence in the country will ensure that all systems and processes are in place even before the first lot of our products comes under the average replacement age.”
He further added, "We’ve noticed that more than one-third customers of new Kia cars are replacement buyers, and we aim to facilitate them through our certified pre-owned car business. Customers can exchange any used car with new Kia cars and we are also offering a combined packaged deal for exchange customers, with secure and instant payment transfer option."
Through Kia CPO, Kia India aims to offer exemplary services to customers by following a fair, transparent, and quick digital evaluation process to provide right price for their cars. The company has also introduced Industry best Digital Evaluation Mobile Application with real time data integration & scientific pricing suggestion. All the Kia cars, certified and sold through Kia CPO, will have less than 5 years of age, 1 lakh km mileage, and would undergo comprehensive 175 point quality checks before being made available to customers. These cars will have no structural damage, a verified ownership and service history, and will be refurbished only with Kia genuine parts.
Kia CPO will be a one-stop solution for customers, ensuring peace of mind and an easy entry into the world of Kia. Non-Kia cars will also be made available to customers on an as-is-where-is basis.
Kia has aggressive plans to ramp up the CPO business in the country with 30+ outlets by the end of 2022. It has already established 15 outlets in 14 cities – Delhi NCR, Bangalore, Ahmedabad, Hyderabad, Chandigarh, Jaipur, Cochin, Bhubaneshwar, Calicut, Amritsar, Nasik, Baroda, Kannur & Malappuram.
For further information, kindly visit -
https://www.kia.com/in/buy/kia-certified-pre-owned.html
About - Kia India
In April 2017, Kia India signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility at Anantapur District. Kia commenced mass production in August 2019 and has an annual production capacity of approximately 300,000 units. In April 2021, Kia India reimagined itself in line with its new brand identity, “Movement that Inspires” aimed at offering customers meaningful experiences backed by innovative products and services. Under the new brand identity, Kia has set out to find ways to achieve new benchmarks and inspire consumers to be more and do more. Till date, Kia India has launched five vehicles for the Indian market – the Seltos, the Carnival, the Sonet, the Carens, and the EV6. Kia India has completed over 6.3 lakh dispatches from its Anantapur plant, including 5 lakh domestic sales and over 1.5 lakh exports. With over 2 lakh connected cars on Indian roads, it is among the connected Car leaders in the country. The brand has a widespread network of 339 touchpoints and is focused on strengthening its footprints across the country.
About - Kia Corporation
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company's brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.
For more information, visit the Kia Global Media Center at www.kianewscenter.com
