UNIBIC Foods appoints Naveen Pandey as Chief Executive Officer

UNIBIC Foods appoints Naveen Pandey as Chief Executive Officer
UNIBIC Foods appoints Naveen Pandey as Chief Executive Officer
UNIBIC Foods appoints Naveen Pandey as Chief Executive Officer

UNIBIC Foods appoints Naveen Pandey as Chief Executive Officer

 

 

 

Bengaluru, 13th July 2021: UNIBIC Foods, one of India’s fastest growing FMCG companies announced the appointment of Naveen Pandey as its Chief Executive Officer. Naveen will be responsible for leading the strategic direction and growth journey of the Company.

 

 

 

Naveen commands over two decades of senior management experience in the Indian FMCG space. An alumnus of Indian Institute of Management, Indore, Naveen has had successful stints with corporate giants such as PepsiCo and Asian Paints. His last assignment before joining UNIBIC was as the Head of Marico’s New Foods’ Business Unit, where he led the start-up team to launch category defining products such as Saffola Honey, Saffola Mealmaker and Immuniveda.

 

 

 

Commenting on the development, Sandeep Reddy, Chairman of Board of Directors, UNIBIC, said, “We believe that the experience Naveen brings to the table would bolster UNIBIC’s already impressive track record of delivering innovative products and help drive the company into a linear growth trajectory. His extensive background in FMCG should help UNIBIC gain further ground in the dynamic Indian foods industry and drive the organisation towards higher profitability. He will contribute to develop strategic alliances and expand UNIBIC’s presence in India and in international markets.”

 

 

 

Speaking on the occasion, Naveen Pandey, CEO, UNIBIC, said, “I am very excited to have joined the UNIBIC team. With a prolific number of unique and successful chapters, UNIBIC has carved a niche for itself while staying away from the beaten path, something that I strongly believe in. Given the dynamic of the foods business industry, UNIBIC’s modus operandi and strategy is sure to attract new consumers, strengthen the existing customer base and dial up business growth.”

 

 

 

Having kicked off in collaboration with UNIBIC Australia in 2004, the company became a 100% independent Indian entity in 2012, backed by investments from Peepul Capital. UNIBIC was the first to introduce wire-cut cookies in India. The company has a state-of-the art manufacturing facility in Bengaluru which is the largest wire-cut cookie manufacturer in India. UNIBIC also undertakes private label manufacturing for notable brands such as Café Coffee Day, Indigo Airlines etc. with Indian and international flavours catering to the Indian taste. It exports its products to 25 countries and is looking to expand its global footprint and make its products available in more than a million outlets soon. Having positioned its offerings in the premium cookie segment, UNIBIC’s philosophy has been great taste and indulgence at affordable prices.

 

 

 

 

 

About UNIBIC Foods India Pvt. Ltd.

 

 

 

UNIBIC started its journey in India with the introduction of the iconic Anzac and Bradman cookies. Today, the company offers over 30 variants of the product, consistently upgrading their flavours to meet the evolving palate of the Indian consumer. UNIBIC’s philosophy of constant innovation can be seen at play in products such as Fruit & Nut, Choco Kiss and Choco Nut cookies - to name a few. These products are born out of the company’s ‘Offer More’ mantra - something that has been etched into its DNA right from the get-go.

 

 

 

The brand has grown in leaps and bounds, producing products to stay in pace with the ever-changing needs of consumers. The brand’s products are available across India in general trade, modern trade, chemist outlets, e-commerce portals and so on. UNIBIC continues to promote its variants through its advertising campaign “Life Ka Level Badhao” across all main media platforms. In the digital space, the brand’s “Cookie Credit” campaign has been popular across social media handles and has garnered over 53 million views. UNIBIC products are now enjoyed across the country, with happy new consumers being added to the fold every day. Apart from cookies, UNIBIC also manufactures and markets snack bars and cream wafers.

 

 

 

What sets UNIBIC apart in an approximately INR 9,000 crore cookie market is the company’s focus on innovation. In an arena where the consumer’s needs keep changing at the drop of a dime, UNIBIC has set the trend and shaken the status quo with products that break the mould. 

 

 

 

The facility in Bengaluru has secured quality certifications from BRC (British Retail Consortium), Halal, Kosher and US FDA. UNIBIC has added more manufacturing facilities to scale up production to boost its presence in the Indian market.