OnePlus Builds Retail Base in Tamil Nadu, Partners with Subham Ventures and DSS Enterprise
The brand aims to open 100 Experience Stores across top 50 cities by 2020
OnePlus, a leading global technology brand today announced its partnership with two major general trade distributors, Subham Ventures and DSS Enterprise, as a part of its offline retail expansion plan. This will enable customers across the region to experience and purchase the OnePlus devices from a whole new range of retail outlets.
Renowned distributors, DSS Enterprise and Subham Ventures, currently cater to over 130 and over 100 retail stores respectively across the state of Tamil Nadu, thus enabling OnePlus to effectively reach out to a diverse set of consumer segments offline, who are now presented with the opportunity to directly engage with the technology brand.
Marking the announcement, Siddharth Deshmukh, Head of Modern and General Trade, OnePlus India shared, “Tamil Nadu is a very important market for us, owing to a growing OnePlus community in the region. Through our partnership with leading distributors, DSS Enterprise and Subham Ventures, we intend to bring our products even closer to our audience that is primarily based offline. This also aligns with our strategy of expanding our offline touchpoints, and we hope our OnePlus community in Tamil Nadu will benefit greatly from this”
Adding to the partnership announcement, Selvakumar M, Managing Partner, DSS Enterprise, said, “We are delighted with our new partnership with OnePlus, since it stands among the most loved technology brands for tech enthusiasts in the state. DSS Enterprise has gained wide outreach in Tamil Nadu and will surely enable tech enthusiasts to experience the premium OnePlus devices at several new stores supported by us.
In addition, P Balasubramaniam, Managing Partner, Subham Ventures, shared “This is a remarkable opportunity for Subham Ventures to be an integral part of OnePlus’s retail growth plan in Tamil Nadu. We have relevant patronage in the state, which will enable OnePlus to reach out to its target audience across several districts in the state. We are confident that this will be a truly fruitful association and our consumers will accept these new OnePlus products with great positivity.”
OnePlus, India’s No.1 premium smartphone brand launched its much-anticipated OnePlus 7T Pro in October 2019, and the device has already emerged as the best-selling smartphone device in the premium segment. The OnePlus 7T Pro comes with a 90Hz fluid display and a state-of-the-art triple camera set-up with pop-up selfie camera for a superior camera experience. The smartphone is powered by the robust Qualcomm® Snapdragon™ 855 Plus and the new Warp Charge 30T allowing it to charge 23% quicker than its predecessor. It also features dual stereo speakers with Dolby Atmos® and comes preloaded with Android 10. The OnePlus 7T Pro is available in the 8+256GB variant in Haze Blue.
About OnePlus India
OnePlus is a global mobile technology company challenging conventional concepts of technology. Created around the ‘Never Settle’ mantra, OnePlus creates exquisitely designed devices with premium build quality and high-performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans. For more information, please visit oneplus.in
