Arvind launches Gap’s 2nd standalone store in Chennai
Chennai, 30th October, 2018: Continuing the expansion of one of the world’s most iconic apparel brands across India, Arvind Lifestyle Brands Limited, Gap’s franchisee in India, today announced the launch of its second standalone store in Chennai at VR Mall. Opening on 19th October, this will be the 15th Gap store in the country, joining 23 shop-in-shop locations launched this year in Tier II and Tier III cities.
Spanning across 4328 sq. ft., the store will offer a full assortment of the brands’ Fall 2018 collection for men, women, kids and baby. This season, Gap also introduces ‘Soft Wear’ concept clothing, a curated collection of super soft garments that are engineered to perfection. The ranges of products available for men include the carbon brushes fleece, full zip hoodies, crew necks, pullover hoodie styles and Washwell™ Denims. Key focus areas for women comprise of The Girlfriend Chino, plaid bottoms, blazers and floral prints. The kids and baby collection emphasize on SuperDenims; whereas, the themed collections range from Star Wars, Gap Superhero collection and Disney’s Mickey and Minnie collections.
Speaking on the launch, Parag Dani, Gap India Business Head at Arvind Lifestyle Brands Limited said, “India as a market has always been diverse, dynamic and constantly developing. Gap wants to be part of every evolving consumer’s wardrobe and in order to facilitate that, we want to ensure that they get to experience Gap’s iconic American casualwear. Chennai has been a growing market for us, and we are confident that our second standalone store venture in the city will help the iconic American brand establish a strong presence in South India.”
Gap is currently present with standalone stores in the National Capital Region, Mumbai, Bangalore, Pune, Chennai, Kolkata, Raipur and Indore. In addition, Gap is also available in shop-in-shop format stores across Tier II and III cities like Surat, Jammu, Amritsar, Ludhiana, Patiala, Chandigarh, Jaipur, Ahmedabad, Bhopal and Bhubaneshwar. Gap products are available online on nnnow.com, garnering larger visibility and access to the brand across the country.