Music streaming sees 3.2x growth in Tamil Nadu in 2018: Hungama Music
Chennai, 27thFebruary 2019: Hungama Music, one of the leading music streaming platforms in the country owned by Hungama Digital Media, today released the first Sound of Fame report revealing the most popular songs as deduced from the usage trends observed on its platform. Users in Tamil Nadu spent 3.2x more time streaming music in 2018 as compared to 2017. At the same time, streaming of Tamil music also increased by 3.2x in 2018 from 2017 and Tamil language contributed 5% to the total streams received in the year. High on Love from Harish Kalyan and Raiza Wilson’s hit romantic comedy, Pyaar Prema Kaadhal emerged as the most streamed Tamil song of 2018 on the platform, followed by Kaathalae Kaathalae Chainmayifrom Vijay Sethupathi and Trisha’s critically acclaimed film, 96 and Vivek – Mervin’s Orsaadha at number 2 and 3 spots respectively.
Musical maestro, A.R. Rahman composed the music for 3 of the songs that feature in the top 10 list of most streamed Tamil tracks of the year – the maximum credited to a single composer. These include Mazhai Kuruvi from Mani Ratnam’s Chekka Chivantha Vaanam that starred Vijay Sethupathi and Arvind Swami, Top Tucker and Simtaangaran from AR Murugadoss’Vijay and Keerthy Suresh starrer, Sarkar. While Mazhai Kuruvi became the 5th most streamed Tamil song of 2018, Top Tucker and Simtaangaran were the 7th and 10th most streamed Tamil songs respectively. Neeyum Naanum Anbe from the Nayanthara starrer Imaikkaa Nodigal composed by Hiphop Tamizha was popular as well and becamethe 4th most streamed Tamil song of the year.