Sixth Edition of COLORS Pinkathon Bengaluru 2018

Sixth Edition of COLORS Pinkathon Bengaluru 2018

Sixth Edition of COLORS Pinkathon Bengaluru 2018 – Inspiring Partners Bajaj Electricals to be held on Sunday, February 18, 2018 at Kanteerva Grounds

Bengaluru, January 09, 2018: The Sixth Edition of COLORS Pinkathon Bengaluru 2018 – Inspiring Partners Bajaj Electricals, India’s biggest women’s run to be held on Sunday, February 18, 2018 at Kanteerva Grounds, Bengaluru. Online registrations for the multi-category run are open at  www.pinkathon.in/mumbai for the VWashPlus3km, 5km & 10km run and for the 21km distance drop a mail on info@pinkathon.in.

COLORS Pinkathon- Empowering Indian Women, India's biggest women’s run to encourage and promote fitness & health among women and create awareness for Breast Cancer and other issues relating to women’s health is supported by United Sisters Foundation and promoted by Maximus MICE & Media Solutions. Super model, actor, Ultraman and Pinkathon founder Milind Soman formally announced the launch of the sixth edition of COLORS Pinkathon Bengaluru at a press conference held at The Hub, Bengaluru. The Hub Bengaluru is a shared space ecosystem unlike anything ever seen. They provide beautiful spaces to LIVE, WORK & PLAY (EVENTS) encouraging communities!

Present at the conference were eminent dignitaries like 101-year-old Mann Kaur, an Indian track – and – field athlete, she holds the world record in the over 100 years old, Anju Maudgal Kadam – Co- Founder 100 Saree pact, Dr. Monika Pansari – Consultant Onco surgeon(Apollo Hospitals), Bhumika Patel accomplished Marathoner, featured as game changers 2017 in US Magazine’s elite list of 21 women who are transforming the world along with three COLORS Pinkathon Bengaluru mascots who expressed their wholehearted support for the noble cause. Committed to encourage progress of women and move forward in life, India’s leading entertainment channel, COLORS has extended full partnership towards this cause by partaking in spreading the message of ‘wellbeing of women’ through this initiative.

A crusader for women empowerment, Raj Nayak, COO – Viacom18 said, “Initiatives like Pinkathon are a great way to boost the confidence of women and strengthen the belief that women can do wonders! COLORS Pinkathon not only works for the wellbeing of women but also encourages meaningful participation of women in all aspects of life. COLORS has always lauded the contribution of women in a big way, be it at workplace or through the content it showcases. With such associations ween visage a better future for our women who nurture and shape us.”

Expressing delight on the launch of the sixth edition of COLORS Pinkathon Bengaluru 2018 - Inspiring Partners Bajaj Electricals founder Milind Soman said,“We are very excited to bring COLORS Pinkathon to Bengaluru once again for the sixth time. We are confident the city and its people will support us and help make this run a humungous success. Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”

The fitness icon further added, “Fitness is liberating. If a culture of regular exercise and fitness must take root in India, our women need to become aware about the benefits of fitness. They need to be able to get out and run, which doesn't happen enough due to various cultural reasons. We now organize Pinkathon in eight cities. More than 10000 women run at each of these events at the VWashplus3km, 5km, 10kmand 21km distances. They run in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deem fit and keeps them comfortable.”

Reema Sanghavi, Co-Founder Pinkathon & Managing Director