Amazon.in opens 2018 with a blockbuster Great Indian Sale

Amazon.in opens 2018 with a blockbuster Great Indian Sale

* Highest share of orders with 2X orders than nearest competition in the Indian ecommerce industry; Nearly double the number of transacting customers*

* Smartphones remain most popular category with a sharp increase of 6X over a normal day; Samsung On7 Prime with Samsung Mall and Samsung A8+ see sell out demand; Honor View 10 – the world’s first on-chip Artificial Intelligence phone launched just before the sale sees stellar demand

* Large appliances grow over 4.5X; Most preferred brands were LG, Bosch, Whirlpool and BPL which saw 6X to 8X growth

* Around 1000 sellers saw their biggest one-day sale ever during the Great Indian Sale; Close to 350 sellers crossed the millionaire mark in just 2 days

“Amazon.in continued to be the most shopped on and trusted marketplace in India, with more customers shopping here than anywhere else. We acquired the highest number of new customers ever in one single event, outside of Diwali sales, with 85% of the new customers coming in from tier 2-3 towns. Prime continues to be a bestseller and Amazon Pay is seeing strong adoption, clearly demonstrating customer trust in Amazon.in.” said Manish Tiwary, Vice President - Category Management, Amazon India

* Kantar IMRB’s empaneled survey of 32k online consumers in over 200 cities

(X) – This is the spike in normal daily performance

Key Highlights

Overall scale, Reach and customer response:

* Amazon App was the most visited and most shopped destination as per Similar web

* According to Kantar IMRB –

- Amazon.in had the highest share of orders with 2X more orders than nearest competition

- Nearly double the number of transacting customers over nearest competitor in the Indian ecommerce industry

* 1.7X new customers over a normal business day with 85% coming from Tier II, Tier III & below geographies

Prime continues to thrill customers

* Prime attracted new members from over 300 cities including Srinagar in North, Erode in South, Bhuj in West and Hooghly in East

* Samsung A8+ and Samsung On7 Prime opened sales first to Prime members during Prime Early Access

* Fire TV Stick sold over 15x compared to regular days, with 9 out of 10 devices being bought by Prime members

Amazon Pay

* Over 3X customers use Amazon Pay balance to shop on Amazon.in

* The Daily Average Usage for Amazon Pay balance increased by 3X during the first two days of the Great Indian Sale

* 1 out of 3 prepaid orders under INR 3,000 were placed using Amazon Pay balance making it the most popular instrument

* Number of customers who added balance also increased by 3X

Top Categories

* For the first time ever, The Great Indian Sale witnessed the launch of 3 blockbuster smartphones with new unique features

- Samsung’s Galaxy On7 Prime comes pre-loaded with the Samsung Mall and visual search features. Galaxy A8+ is Samsung’s first phone with Dual front Camera. OnePlus 5T was available in a special edition Lava Red colour variant. Over a million customers had expressed interest in these phones since the announcement

- Smartphones overall witnessed a record 6X increase with brands like Motorola, Samsung, Honor, Redmi, OnePlus and 10.or leading the growth. One Plus 5T, Moto G5S Plus, Samsung Galaxy A8+, Honor 7X, Redmi 4 and Redmi Y1 were the top sellers during the sale

- Honor’s View 10 - the world’s first on-chip Artificial Intelligence phone launched just before the sale witnessed stellar sales.

- Customers used programs such as no-cost EMI and Exchange to shop. 1 ou